Marketing Leader

Job Description
Donovan Energy is seeking a marketing leader to work collaboratively with the company’s senior leadership and sales teams to develop and implement our strategic and tactical marketing plans. This role requires someone with strong business-to-business marketing experience, ideally with solution/service companies. A primary outcome is to drive more successful engagement with specific decision makers in our target industry verticals (healthcare, industrial, hospitality, senior living, parking and office) and to increase the overall brand awareness and positioning of our capabilities and results that our solutions deliver. The role also includes responsibility for the creation and delivery of the marketing activity calendar and content across multiple platforms (website, social media, press releases and speaking events). The primary, key performance indicator of success will be sales leads that are generated and passed along to the sales team; the secondary indicator is a branded and continually updated/refreshed identity that everyone in the organization can easily comprehend and communicate. The ideal candidate has experience in leveraging the full capabilities of our existing marketing tools: CRM (Hubspot), PowerPoint, LinkedIn, and other lead generation tools/tactics, as well as a background in creating and driving regional groups and events. Furthermore, the candidate should have sufficient experience, confidence and aptitude to identify, articulate and execute on marketing-related strategies without day-to-day oversight; but at the same time is sufficiently trainable and flexible to reside comfortably and successfully within our dynamic business and industry.

Background Information
Donovan Energy was founded 6 years ago and has grown to the level that it now requires the efforts of a full‑time marketing professional. To date, our marketing function has been the group effort of a few well‑intentioned (but time‑challenged) individuals within the company, but without an overarching strategy and plan. The company acknowledges that it requires this function to keep growing. The ideal candidate is in the “sweet spot” of having 3‑7 years of business‑to‑business marketing experience.

Responsibilities

Develop and execute the company’s strategic and tactical marketing plan, including the ...

Develop ideal client profile (e.g. turnkey lighting in parking facilities; EVSE in apartment complexes)

Brand positioning & key messages

Establish marketing priorities

Develop and implement a sales lead generation plan

Develop current client segmentation & engagement plan

Create and cleanse existing database to highlight ideal clients and prospects

Develop marketing KPI tracker & dashboard

Own and advocate for marketing budget

Develop and communicate content calendar template & 1‑month forward view of content planned for release

Manage and execute day‑to‑day marketing related initiatives: create and update content and assets, set‑up & manage platforms (LinkedIn, Google Analytics, Google My Business, e‑mail software, etc.)

Develop a team LinkedIn activation plan

Offer sales lead implementation, tracking, analysis & enhancement recommendations

Define all marketing‑related roles & responsibilities

Knowledge & Experience

Education: College degree or equivalent experience in business‑to‑business marketing.

Experience: The ideal candidate is in the “sweet spot” of having 3‑5 years of business‑to‑business marketing experience.

Competence & Skillset

Excellent verbal and written communication skills

Excellent problem‑solving skills with the ability to drive resolution

Practical knowledge of Google based cloud collaboration tools (i.e. Gmail, Google Drive, etc.) and the Microsoft Office suite

Expertise with PowerPoint and delivering compelling presentations

Experience working with Customer Relationship Management (CRM) software

Proficiency in LinkedIn, LinkedIn Sales Navigator, HubSpot, and aptitude to learn

Writing for multiple audiences

Design (web content and design, graphic design, video production)

Google office suite

Microsoft Office (PowerPoint)

Personal Attributes

An understanding and experience in positively contributing to great corporate culture

Collaborative, strategic, and results oriented

Excited about Donovan Energy and the potential to transform our economy to run on clean, efficient energy and positively impact the world

High level of self‑confidence, motivation, maturity, and integrity

Capable of finding answers to questions

Driven to support customers, vendors and partners

Sense of humor

Compensation

Salary ranges from $50,000–$75,000, commensurate with experience and with future opportunity for growth

Group health, dental, and vision insurance as well as FSA and HSA plans

Four weeks paid time off plus nine holidays

Flexible working environment

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