Marketing Campaign Specialist

Responsibilities

Plan, execute, and track marketing campaigns supporting brand, product, and growth goals

Translate business and product objectives into campaign plans, timelines, briefs, and deliverables

Coordinate with design, content, digital, product, branch, sales, and other internal teams

Conduct market research and analyze internal and external data to identify target demographics, trends, and consumer insights

Maintain the campaign calendar and coordinate sequencing and on-time execution

Build and deploy campaigns across email, web, social media, in-branch, and paid media channels

Develop campaign assets including copy, creative requests, landing page requirements, and tracking links

Perform quality assurance checks for campaign accuracy, functionality, and brand consistency

Manage campaign workflows, approvals, and deadlines

Prepare post-campaign summaries and data-driven recommendations for optimization

Track, measure, and report campaign performance with the SVP of Marketing and agency

Ensure campaigns and marketing materials align with customer experience, operational readiness, brand guidelines, and regulatory requirements

Document and improve campaign processes, checklists, and best practices

Support end-to-end content production and review, write, and edit marketing materials

Resolve questions, requests, and problems within required timelines

Report suspicious activities as required under applicable banking regulations

Requirements

Bachelor’s degree in marketing, business administration, or a closely related field; an equivalent combination of education and experience may qualify

Minimum of 7 years’ experience in marketing and/or equivalent combination of education and experience

Fluency in English and Spanish is strongly preferred

Must be located within the state of California

Willingness to work occasional evenings and weekends

Ability to manage multiple tasks, prioritize by business impact, and meet deadlines

Working knowledge of digital and direct marketing channels

Working knowledge of online analytical tools such as Google Analytics and Facebook reporting

Experience with Microsoft Office, PowerPoint, Excel, Word, Adobe Acrobat, Canva, and other marketing software

High-level copywriting ability

Knowledge of regulatory compliance related to member and financial services

Ability to comply with the Bank Secrecy Act, OFAC, and USA PATRIOT Act

Ability to occasionally lift and/or move up to 10 pounds

Core Competencies
Demonstrates expertise in planning, executing, and analyzing marketing campaigns across various channels, ensuring alignment with brand guidelines and regulatory compliance. Proficient in managing workflows, collaborating with cross-functional teams, and utilizing analytical tools to optimize campaign performance.

Highest-signal resume keywords

Campaign Management

Digital Marketing Channels

Google Analytics

Copywriting

Regulatory Compliance

Hard Skills

Campaign Planning

Market Research

Data Analysis

Email Marketing

Social Media Marketing

Content Production

Quality Assurance

Performance Reporting

Project Management

Copywriting

Soft Skills

Time Management

Problem Solving

Collaboration

Communication

Prioritization

Industry Keywords

Brand Guidelines

Bank Secrecy Act

OFAC

USA PATRIOT Act

Customer Experience

Operational Readiness

Tools & Technologies

Microsoft Office

PowerPoint

Excel

Word

Adobe Acrobat

Canva

Facebook Reporting

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