The University of Michigan’s Student Life Communications, Marketing & Design team seeks a Marketing and CRM Strategist to translate marketing goals into data-informed email journeys using Salesforce Marketing Cloud. You will lead CRM and email measurement, define audience strategies, and collaborate with cross-functional partners to drive student engagement and program success.
You will plan, build, and evaluate experiments (A/B testing) and ensure best practices for email deliverability and
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CRM & Digital Marketing Strategist (Hybrid/Remote)
University Of Michigan · Lansing, MI, USA ·
- Job type:
- Full Time