Social Media Strategy Consultant TX

Background
Informed by lessons learned as the world’s largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.

Consultant Scope
Develop social media strategy to establish a presence, reach key audiences, build engagement and grow brand visibility of CG-USA Texas programming. In collaboration with Texas team members, develop a 6 and 12 month implementation plan, including messaging arc, storyline and content scheduling, a possible ad campaign, and monitoring for key platforms that may include Youtube, Facebook, TikTok, and Instagram.

Over the course of launch and implementation, support the Texas team in creating/finalizing content, fostering a community, tracking and analyzing social media performance, optimizing strategy based on insights.

Qualifications
Professional background in Strategic Communications, Marketing
Demonstrated experience building social media strategies
Deep familiarity with Texas media markets and audiences
Experience in building successful strategic communications campaigns or brand launch
Experience in communications in advocacy, democracy, civic mobilization or other related fields is strongly desired.
Ability to develop content to broad base of Texas audiences, including Spanish-speaking communities
Knowledge of current social media trends, emerging formats, etc.
Situational analysis of current social media presence and competitor landscape
Social media strategy, including platform recommendations, target audiences, and objectives
Messaging arc and key storylines
6-month implementation plan with content calendar
12-month implementation plan with content calendar
Ad campaign recommendation
Monitoring and evaluation framework
Finalized/reviewed content on an ongoing basis
Community management guidance or support
Monthly performance reports with recommendations for optimization
Final report with recommendations for continued execution

Schedule for performance
The assignment is structured in two phases: (1) Strategy and Implementation Plan Development — estimated at 18–20 working days over 1–2 months; and (2) Implementation Support — up to 10 working days per month over 7 months, focused on advisory support, content/performance review, and troubleshooting as the project team executes the strategy.

Contact Info:
Please reach out to Program Manager Johandra Delgado for questions about this opportunity jdelgado@sfcg.org

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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