Social Media Strategy Consultant TX

Consultancy For Social Media Strategy DevelopmentInformed by lessons learned as the world's largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.Common Ground USA's Texas-based program is seeking to launch and grow a Texas-focused social media presence to build its strategic messaging reach within the state. This consultancy is intended to aid the team in building a strategic outreach plan and support operations throughout the planning, launch and early implementation, spanning fall 2026 - summer 2027.Develop social media strategy to establish a presence, reach key audiences, build engagement and grow brand visibility of CG-USA Texas programming. In collaboration with Texas team members, develop a 6 and 12 month implementation plan, including messaging arc, storyline and content scheduling, a possible ad campaign, and monitoring for key platforms that may include Youtube, Facebook, TikTok, and Instagram. Over the course of launch and implementation, support the Texas team in creating/finalizing content, fostering a community, tracking and analyzing social media performance, optimizing strategy based on insights.Professional background in Strategic Communications, MarketingDemonstrated experience building social media strategiesDeep familiarity with Texas media markets and audiencesExperience in building successful strategic communications campaigns or brand launchExperience in communications in advocacy, democracy, civic mobilization or other related fields is strongly desired.Ability to develop content to broad base of Texas audiences, including Spanish-speaking communitiesKnowledge of current social media trends, emerging formats, etc.Situational analysis of current social media presence and competitor landscapeSocial media strategy, including platform recommendations, target audiences, and objectivesMessaging arc and key storylines6-month implementation plan with content calendar12-month implementation plan with content calendarAd campaign recommendationMonitoring and evaluation frameworkFinalized/reviewed content on an ongoing basisCommunity management guidance or supportMonthly performance reports with recommendations for optimizationFinal report with recommendations for continued executionThe assignment is structured in two phases: (1) Strategy and Implementation Plan Development — estimated at 18–20 working days over 1–2 months; and (2) Implementation Support — up to 10 working days per month over 7 months, focused on advisory support, content/performance review, and troubleshooting as the project team executes the strategy.Please reach out to Program Manager Johandra Delgado for questions about this opportunity jdelgado@sfcg.orgEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.