Social Media Consultant

Research, develop, and execute strategies for Truist online channels to increase client acquisition, retention, profitability, and cross-selling

Develop digital marketing channels and tactics, including web, social media, email marketing, marketing automation, paid advertising, SEO, and content marketing

Partner with lines of business and marketing strategists on product-specific digital marketing roadmaps

Apply consumer behavior models and user journeys to banking products and services

Align consumer needs with Truist offerings to increase product awareness, consideration, and acquisition

Use web analytics and performance data to refine strategies, improve conversion rates, and enhance digital client experiences

Maintain reporting capabilities, establish and track KPIs, and communicate digital marketing value to business lines and senior management

Collaborate with cross-functional technical and management teams to create innovative client experiences

Research industry trends, competitive environments, and emerging technologies, adjusting strategies to maintain competitive advantage

Measure results and identify actionable insights using quantitative, technical, analytical, and problem-solving skills

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

Four years of related experience or an equivalent combination of education and experience

In-depth knowledge of marketing principles, practices, theories, and/or methodologies, including marketing, market research, analytics, and digital marketing

Experience managing projects or project workstreams as an individual contributor

Knowledge of the industry’s competitive landscape and factors differentiating Truist and its competitors

Ability to interpret and explain complex information to varied audiences and build stakeholder consensus

Ability to provide direction and mentor less experienced teammates

Proficient in Excel and PowerPoint

Able to work all scheduled hours, including overtime as directed and required by business needs

English language fluency required

Able to access and interpret client information from computers and communicate in person and by phone

Able to operate standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers

Core Competencies
Demonstrates expertise in digital marketing strategies, including SEO, content marketing, and analytics, to enhance client acquisition and retention. Proficient in project management and stakeholder communication, with a strong ability to interpret data and mentor team members.

Highest-signal resume keywords

Digital Marketing Strategy

Web Analytics

Project Management

Consumer Behavior Analysis

KPI Tracking

Hard Skills

Digital Marketing

SEO

Content Marketing

Email Marketing

Marketing Automation

Paid Advertising

Market Research

Analytics

Excel

PowerPoint

Soft Skills

Communication

Mentoring

Problem-Solving

Stakeholder Consensus Building

Industry Keywords

Client Acquisition

Retention

Profitability

Cross-Selling

Competitive Landscape

User Journeys

Digital Client Experiences

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