Content Marketing Lead (Japanese / English Bilingual)

We're hiring a full-time Content Marketing Lead to help grow our brands and drive e-commerce sales through social-first content. Your primary focus will be our Japanese hand tool brand creating authentic, engaging content for woodworkers, gardeners, knife enthusiasts, and craft communities in the U.S. You will own the content marketing strategy from planning and execution to measurement and iteration, while also creating content yourself. This is a hands-on role where you'll develop the strategy and also pick up the camera.
As part of a small, hands-on team, you will also wear multiple hats and assist with marketing and operational tasks such as SEO, web advertising, customer support, and fulfillment.
Responsibilities

Plan, shoot, edit, and publish video content
Photograph products for web stores, social media, and advertising assets
Create marketing assets for web stores and advertising
Develop and execute content marketing strategies, including planning, measurement, and optimization
Handle influencer collaborations, product seeding, and content coordination
Assist with web advertising and SEO
Conduct email outreach to prospective partners and customers
Provide customer support via email and similar channels
Support general business operations, including fulfillment, as needed in a small team environment
40 hours per week
Full-time
Working Location

On-Site
Salary / Benefit

$78,000-92,000/year, depending on experience
Paid time off and paid sick leave
Medical, dental, and vision coverage under consideration
Qualifications

4+ years of hands-on experience in content marketing, social media, or brand content, with results you can walk us through
Able to independently build and run a content marketing plan, including strategy, execution, measurement, and iteration
A portfolio of video you shot and edited yourself
Comfortable running a shoot solo camera or phone, lighting, tripod, and audio included
Proficiency with video editing software (CapCut, Premiere, Final Cut) and design tools (Illustrator, Canva, or similar)
Native-level Japanese language skills in reading, writing, and speaking
Business-level English skills in reading and writing
Comfortable wearing multiple hats in a small team
Authorization to work in the United States

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