NU Advisory Partners has been retained to lead the search for a Head of Marketing for a private capital-backed software company with a growing, multi-brand portfolio built through organic growth and acquisition. The company is entering its next chapter with continued investment in product, brand, and AI-enabled ways of reaching customers. This leader will elevate marketing from a support function into a strategic voice in the business, reporting to the Founder and CEO.
Key Responsibilities
Setting the Marketing Agenda
- Build and champion a marketing strategy that operates as a genuine growth lever, not a downstream extension of sales
- Develop a clear, differentiated view of where the market is heading and make that view legible to both technical and non-technical buyers
- Put a governance model in place for prioritizing marketing investment, with defined ownership and a predictable cadence for revisiting decisions
- Partner with product and customer-insights teams to turn what’s learned about buyers and competitors into sharper positioning and go-to-market plans
Driving Pipeline and Revenue Growth
- Own pipeline generation and customer acquisition in close coordination with the sales organization
- Build measurement and reporting focused on leading indicators that inform real decisions, not just activity totals
- Bring structure to how customer segments are tracked and reported across CRM and marketing systems
Building Brand and Thought Leadership
- Sharpen the company’s competitive positioning and make sure it comes through consistently across every customer touchpoint
- Build a steady drumbeat of content and visibility anchored in the voices of company leaders and employees
- Own the event strategy end to end, from flagship events to field marketing, with a clear line to pipeline impact
- Build relationships with industry organizations that extend the company’s reach and credibility
Growing Customer Lifecycle and Advocacy
- Design a lifecycle marketing motion with clear expansion paths and signals that trigger timely outreach
- Build referral, community, and advocacy programs into a deliberate, measurable growth channel
- Coordinate closely with customer success and product on onboarding, retention, and packaging decisions
Scaling Marketing Across a Growing Portfolio
- Set marketing strategy across the core product and any businesses added through acquisition, tailoring the approach to each
- Build a unified strategy across multiple related products that serve different sides of the same customer relationship
- Lead the marketing components of post-acquisition integration, including decisions about which brands to fold in versus keep distinct
- Bring modern AI and marketing technology into the function to scale personalization, content, and efficiency
Leading the Marketing Team
- Recruit, develop, and mentor a high-performing marketing team as the function scales
- Build a collaborative, accountable culture that keeps the team close to customers and to the rest of the business
- Select and manage external creative and media agency partners
Qualifications & Experience
- Has led marketing organizations through meaningful growth in a software business, scaling from tens of millions toward $100M in recurring revenue
- Experience in B2B2C and/or B2B SaaS business models
- Experience growing through acquisition, including decisions about consolidating brands versus keeping them distinct, and managing customer migrations
- Strong track record across demand generation, brand strategy, and go-to-market execution, with a close partnership model for product marketing
- Demonstrated success building marketing functions that directly contribute to measurable pipeline and revenue outcomes
- Experience operationalizing market segments into CRM and marketing automation systems, including data hygiene and reporting
- Experience establishing marketing investment governance, including a prioritization framework and review cadence
- Experience designing lifecycle and expansion motions in partnership with customer success and product teams
- Deep understanding of modern SaaS marketing metrics, including pipeline generation, CAC, retention, and expansion
- Experience operating in a private capital-backed environment, balancing growth investment with profitability
- Comfortable implementing AI-powered marketing tools and modern MarTech for personalization at scale
- Based in or willing to relocate to Boulder, CO, with an onsite work requirement