Growth & Performance Ecommerce Marketing Manager

Jolie Beauty is one of the UK’s fastest-growing independent cosmetics brands, creating bold, alternative beauty products for customers across the UK, USA and Europe.

As we continue to scale internationally, we’re looking for an ambitious, commercially driven Digital Growth Manager to take ownership of customer acquisition, retention and ecommerce performance.

This is a hands-on role with real responsibility. You’ll oversee paid acquisition, lifecycle marketing, website optimisation and commercial growth across multiple markets, working closely with the Founder to execute launches, scale revenue and implement new technologies that drive measurable results.

If you’re analytical, proactive and motivated by data, experimentation and continuous improvement, we’d love to hear from you.

This is a full-time employed position. The role is fully remote (work from home), with occasional travel for team meetings, content shoots, events or trade shows as required.

Paid Media (Primary Focus)
You’ll own our paid acquisition strategy across Meta, Google and TikTok.

Responsibilities include:

Managing Meta Ads, Google Ads and TikTok Ads independently

Planning and optimising TikTok Shop advertising campaigns

Building full-funnel acquisition campaigns across all paid channels

Creating structured testing plans across creatives, audiences, keywords, landing pages and offers

Scaling profitable campaigns while maintaining efficiency

Diagnosing performance changes using data and attribution

Managing substantial monthly advertising budgets

Optimising for ROAS, CPA, CAC, MER and contribution margin

Adapting campaign strategies across UK, USA and EU markets

Clearly communicating testing methodology and optimisation decisions

Email, SMS & Customer Retention
You’ll treat lifecycle marketing as a core revenue channel.

Responsibilities include:

Building high-converting launch campaigns within Klaviyo

Optimising automated flows including Welcome, Browse Abandonment, Cart Recovery and Post Purchase

Creating and managing audience segmentation strategies

Coordinating lifecycle campaigns alongside paid acquisition

Managing SMS and push notification campaigns

Increasing customer lifetime value, repeat purchase rate and retention revenue

Website Conversion, Shopify & CRO
You’ll continually improve website performance through structured testing and optimisation.

Responsibilities include:

Building and optimising campaign landing pages within Shopify

Improving product page conversion rates

Increasing average order value through merchandising, bundling and promotional strategy

Identifying customer friction points across the purchasing journey

Analysing funnel performance and implementing improvements

Using behavioural data to inform website changes

Working with designers and developers to improve user experience

Commercial SEO
You’ll improve organic discoverability by aligning search intent with our website structure.

Responsibilities include:

Conducting commercial keyword research

Optimising product pages and collection pages

Improving internal linking and site architecture

Using SEO insights to support wider marketing strategy

Affiliate & Creator Performance
You’ll work closely with our PR and Social team to maximise the commercial performance of affiliate and creator marketing.

Responsibilities include:

Monitoring affiliate and creator performance

Analysing ROI, conversion rates and attributed revenue

Identifying opportunities to scale successful creator content through paid advertising

Producing regular commercial performance reports

Working with the PR team to ensure creator activity supports launches and wider business objectives

AI, Creative Systems & Automation
We’re looking for someone who embraces AI and modern creative workflows to improve efficiency and marketing performance without deviating from Jolie Beauty's roots in creativity.

Responsibilities include:

Using AI tools to streamline reporting, campaign planning and performance analysis

Building AI-assisted workflows that reduce manual processes

Implementing modern creative workflows using tools such as Figma Make, Weave and other emerging AI platforms

Collaborating with our designers to rapidly prototype landing pages, ad concepts and campaign assets

Using AI to accelerate creative ideation, copywriting and testing while maintaining brand quality, and using our original creative sources.

Identifying opportunities to automate repetitive marketing and ecommerce tasks

Staying up to date with emerging AI technologies and recommending practical improvements that deliver measurable commercial value.

Campaign Planning & Coordination
You’ll coordinate launches across paid media, CRM, ecommerce and creative.

Responsibilities include:

Building structured campaign timelines

Defining creative asset requirements

Ensuring campaigns remain aligned across UK, USA and EU markets

Managing multiple commercial priorities independently

What We’re Looking For
The ideal candidate will have:

At least 3 years’ hands-on experience in DTC ecommerce performance marketing

Proven experience managing Meta Ads, Google Ads and TikTok Ads

Experience running TikTok Shop advertising campaigns

A structured testing methodology that you can confidently explain

Experience managing substantial advertising budgets

Strong Shopify experience, including merchandising and landing page creation

Experience using Klaviyo or a similar CRM platform

Strong knowledge of Google Search, Shopping, Performance Max and remarketing campaigns

Experience using GA4 and marketing attribution platforms

Strong commercial and analytical thinking

Experience using AI tools to improve marketing workflows and reporting

Experience implementing AI-powered creative workflows using tools such as Figma Make, Weave or comparable platforms

Excellent communication and organisational skills

Confidence working independently within a fast-moving, founder-led business

The following would be advantageous:

Experience with Triple Whale, TrueROAS or similar attribution platforms

International ecommerce experience across multiple markets

Experience within the beauty, cosmetics or lifestyle sector

Why Join Jolie Beauty?

Join one of the UK’s fastest-growing independent beauty brands

Genuine ownership over marketing strategy and commercial performance

Work on major licensed collaborations and international product launches

Be part of an ambitious, fast-moving business with global growth plans

Fully remote (work from home)

Significant opportunities for progression as the company scales

A role where your ideas, testing and decisions will have a direct impact on business growth

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