Performance Marketing Lead - CPL & Lead Gen

Bass Pro Shops is seeking a Digital Marketing Manager to lead CPL-driven lead generation for White River Marine Group across paid media channels. This role owns strategy, budget management, and ongoing optimization to drive high-quality leads and sales.
You will collaborate with CRM, analytics, sales, brand, and agency partners to ensure accurate tracking and scalable programs across search, social, programmatic, and affiliate channels, turning performance into action.

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