Senior Affiliate PR Manager

THE CONSULTANCY PR is a dynamic brand communications practice that merges the sophisticated, senior-level execution of a big agency with the more personalized approach and entrepreneurial spirit of a boutique firm. We pride ourselves on transcending the traditional client/agency relationship and serving as a true partner to our clients, and an extension of their internal teams, across all facets of their business. The firm’s clients represent the best-in-class brands and individuals within the home/design, architecture, and luxury lifestyle categories. Our core capabilities lie within the following areas:

Communications + Digital Strategies

Key Messaging + Brand Positioning

Image Development

Creative Consulting

Brand Partnerships + Collaborations

Event Management + Execution

Influencer Relations

Social Media Community Management

A+D Community Networking

Affiliate Marketing

TCPR is seeking a Senior Affiliate PR Manager with a minimum of six years relevant experience in affiliate marketing and creator commerce, ideally within an integrated PR, communications or performance marketing environment.

This is an opportunity for an entrepreneurial, strategic and data-driven communications expert to help shape a fast-growing agency capability - including its service offering, processes, platform expertise, client strategy and long-term growth - while developing and executing affiliate programs across TCPR’s existing client roster.

The Senior Affiliate PR Manager will serve as the agency’s in-house affiliate expert, working closely with agency leadership and PR account teams to build thoughtful, measurable programs that increase visibility, engagement and revenue while maintaining TCPR’s relationship-driven approach to brand communications. The role will include both hands-on program management and higher-level responsibility for identifying opportunities to grow the division, expand client scopes and establish scalable systems and best practices.

The ideal candidate will have a strong understanding of affiliate marketing, creator commerce and commerce media, along with the confidence to establish a point of view, guide clients and internal teams and build programs from the ground up. They should be comfortable developing strategic recommendations, analyzing performance data, managing creator and affiliate relationships, negotiating partnership terms, translating business goals into integrated affiliate strategies and working cross-functionally with PR teams to deliver integrated programs for clients in the home/design, lifestyle, retail, e-commerce and adjacent categories.

Candidates should be able to speak to the affiliate programs they have developed, supported or managed, including the strategy behind those programs, how success was measured and their impact on client or business goals. Experience helping establish, scale or evolve an affiliate capability, service offering or revenue stream is strongly preferred.

ROLES + RESPONSIBILITIES

Work closely with agency leadership to help lead the continued development and growth of TCPR’s affiliate marketing division, including its strategic direction, service offerings, processes and best practices

Serve as the agency’s in-house affiliate marketing expert, working closely with PR account teams to integrate affiliate strategy across client programs and provide ongoing guidance and education

Lead the strategy, execution and optimization of integrated affiliate and commerce programs across a portfolio of clients

Develop data-informed strategies aligned with client business objectives, target audiences, product priorities, campaign goals and brand positioning

Identify affiliate opportunities tied to product launches, seasonal moments, commerce coverage, gifting, events and ongoing brand-building initiatives

Build and manage relationships with commerce publishers, commerce editorial and affiliate teams, platform representatives, creators, talent managers and other affiliate partners

Develop publisher recruitment and activation strategies that increase brand and product adoption across commerce content, buying guides, product reviews, deal coverage and seasonal stories

Oversee affiliate programs from platform implementation, tracking and attribution through publisher recruitment, commission structures, activation, compliance, reporting and optimization

Establish program goals and analyze publisher participation, product adoption, traffic, sales, conversion, content performance and revenue impact to provide clear, actionable recommendations

Partner with PR account teams to connect earned media outreach with commerce editorial and affiliate opportunities while maintaining appropriate editorial boundaries

Serve as a strategic client lead for select programs, overseeing timelines, budgets, deliverables, expectations and performance reporting

Identify opportunities to expand affiliate services across existing client accounts, develop new revenue opportunities for the division and contribute to new business proposals and presentations

Monitor developments across affiliate marketing, commerce media, AI-driven product discovery and emerging technologies, translating relevant trends into opportunities for TCPR and its clients

Mentor junior team members and help build the internal knowledge, resources and systems required to support the division as it grows

QUALIFICATIONS

B.S./B.A. in Marketing, Communications, Public Relations or a related field

Approximately six years of relevant experience in affiliate marketing, commerce media or a related field

Agency, publishing, start-up, e-commerce, DTC or retail experience preferred

Experience developing and managing publisher-led affiliate programs with measurable impact on brand and product visibility, traffic, conversion and revenue

Strong understanding of affiliate marketing strategy, commerce media, the commerce-publishing ecosystem, creator commerce and industry best practices

Experience building, scaling or evolving a brand’s affiliate program or an agency’s affiliate programs, capabilities or service offering preferred

Hands-on proficiency across leading affiliate platforms such as Impact, Awin, Rakuten, CJ Affiliate and Partnerize/Ascend, with particular depth in Impact and Awin preferred

Experience with the Amazon affiliate and creator ecosystem and related tools

Familiarity with influencer and creator-commerce platforms such as ShopMy, LTK, GRIN, Aspire or similar tools

Existing relationships with commerce publishers and media outlets’ commerce, affiliate and editorial teams, as well as platform representatives; relevant creator and talent relationships are also valuable

Strong analytical skills and comfort using data to evaluate performance, inform strategy and make recommendations

Understanding of how AI-driven search, product discovery and emerging commerce platforms are changing consumer behavior, brand visibility and affiliate strategy preferred

Excellent project management skills, with the ability to oversee timelines, deliverables, budgets, campaign details and client expectations

Strong negotiation skills and comfort managing conversations with internal and external stakeholders

Exceptional interpersonal, networking and verbal and written communication skills

Highly organized, detail-oriented, proactive and solution-oriented

Ability to manage multiple priorities and balance hands-on execution with long-term division development in a collaborative, fast-paced environment

Interest in the home/design, lifestyle, retail, e-commerce and/or luxury categories preferred

Proficient in Google Sheets, Slides and Docs

BENEFITS
The mental health and well-being of our team members is of the utmost importance to TCPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We are invested in our team members’ short- and long-term growth at the agency and in their overall career paths. Our current benefits include, but are not limited to, the following:

Generous paid time off, including sick time and unlimited paid time off

Quarterly Mental Health Days off

Maternity/paternity, bereavement and family medical leave

Summer Fridays beginning at 1:30 PM from Memorial to Labor Day

Inclusive Holiday calendar

December break from Christmas Eve to New Year’s Day

Comprehensive health insurance (medical, dental, and vision) for all employees

401k plan for you to invest in your future that includes company matching

Monthly stipend for cell phone service

Celebration of individual and agency milestones (birthdays, etc.)

*Note, this is a hybrid role, requiring a minimum of two days in the office. We are looking for candidates who plan to be in NYC long term and are willing to travel if/as needed. Given the nature of our agency’s work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise.

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