Social Media Specialist

Social Media SpecialistThe Social Media Specialist/Coordinator is responsible for developing and executing a comprehensive social media strategy that advances Athens State University's goals related to audience engagement, brand awareness, and enrollment growth. This role will manage the University's primary social media channels while coordinating a network of campus partners and brand ambassadors to ensure a cohesive, consistent, and compelling institutional voice across all platforms.Essential Functions:Strategy & PlanningContent Development & ExecutionAudience Engagement & Community ManagementEnrollment Marketing SupportCampus Coordination & Brand Ambassador ProgramAnalytics & ReportingQualifications Required:Bachelor's Degree from an accredited college in marketing, public relations, advertising, graphic design, journalism, or a related fieldExperience planning and coordinating social media marketing strategies for an organization or brand (higher education experience preferred)Demonstrated experience creating engaging content across multiple platformsStrong written and verbal communication skillsKnowledge of social media analytics and reporting toolsOther Qualifications and Job Requirements:Experience in higher education marketing or enrollment marketingExperience managing or contributing to paid social media campaignsBasic photography, videography, and graphic design skillsKnowledge of Microsoft Office and basic use of office equipmentAbility to work with a variety of constituents, including outside vendorsAbility to oversee and manage numerous projects and meet strict deadlinesAbility to multitask with exceptional organizational skillsExcellent proofreader and careful attention to detailAbility to work flexible hoursWorking Conditions:75% of time spent sitting and/or standingMay occasionally need to spend time in low postures such as crouching or kneelingOccasionally tasked with moving from one worksite to anotherFrequently communicates with others to exchange informationFrequently tasked with repeating motions that may include wrists, hands, and/or fingersFrequently uses a computer to create, edit, and review digital contentMay occasionally work outdoors for campus eventsOccasionally tasked with working after hours, including nights and weekendsSalary Schedule - Salary Band: P85. To view salary schedules visit: https://www.athens.edu/about/offices/human-resources/salary-schedule-tables/Salary will be commensurate with experience and qualifications.EEO Statement - Non-Discrimination Policy Statement Athens State University, as an equal opportunity/affirmative action institution, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. Athens State University does not discriminate on the basis of race, color, national origin, age, marital status, gender, gender identity, gender expression, pregnancy, sexual orientation, disability, religion, genetic information, or veteran status in employment, or admissions to or participation in educational programs and activities. Inquiries or concerns may be addressed to the Office of the Provost/Vice President of Academic Affairs and Student Services, 300 N. Beaty St., Athens, AL 35611, 256- 233-8175.Background Check Statement - In accordance with Athens State University Policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from that criminal background check.Close Date: Open Until Filled - YesSpecial Instructions to Applicants - Unofficial transcripts should be from the college or university which verifies qualifications for the position. Note: Credential evaluations are needed for all transcripts obtained outside the U.S. before uploading and submitting an application. Upon an offer of employment, official transcripts from all colleges and universities attended must be submitted. Continued employment is contingent upon receipt of transcripts from all colleges and universities attended.Additional Information - Athens State University participates in the E-verify System to verify employment eligibility for all newly-hired employees. To apply or view details, visit https://jobs.athens.edu/. Review of applications will begin as soon as possible and remain "open until filled". For assistance, contact the Human Resources Office at 256-216-3333 or email us at employment@athens.edu.