Manager of Marketing and Communications

The Manager of Marketing is NPLF’s execution engine for marketing, communications, and donor engagement — turning the organization’s strategy set by the Director of Marketing and Communications into consistent, high-quality work across digital channels, the website, social media, branch relationships, and event promotion. This role also owns day-to-day donor stewardship and communications support, and partners with the Director of Community Giving to engage the community in branches. This is a hands‑on, owner’s role for someone who wants to build and run the systems behind NPLF’s marketing and donor engagement.

Job Responsibilities
Digital Communications (60%)

Own NPLF’s digital presence end to end: website content and upkeep, monthly e-newsletters, impact reports, blog posts, and social media, published against a shared editorial calendar

Write and produce on-brand content, adapting core campaign messaging for each platform and audience

Produce appeals and stewardship communications, coordinating with fundraising colleagues on timing, segmentation, and messaging

Keep marketing plans on schedule across the fiscal year

Create digital assets for social graphics, emails, web images, and event promotion pieces

Manage community engagement across social channels, responding to comments and messages and routing donor and advocacy signals to the appropriate colleague.

Maintain and build NPLF’s photo, video, asset, and story library so donor and campaign materials draw from current, permissioned assets

Track channel performance against goals and report on what is working, what is not, and what should change

Event Marketing (20%)

Lead marketing and promotional execution for NPLF’s event portfolio: the Literary Award Weekend, Picnic with the Library, Library Giving Day, Carnegie Society Book Club, Check Out Nashville, and other stewardship and cultivation events

Build and execute event marketing timelines from save-the-date through post-event follow-up (invitations, email, social media, website, and event materials)

Brief and direct contract designers on marketing materials and work with vendors as needed

General Marketing and Planning (10%)

Co‑develop the marketing plans with the Director of Marketing and Communications, and own execution of communications and marketing across channels

Build and improve the systems, templates, and workflows needed, with the standing to propose changes.

Oversee production of stewardship and appeal mailings, working with vendors as needed

Branch Engagement, Advocacy, and Community Outreach (10%)

Coordinate in‑branch marketing collateral and signage and supporter‑facing outreach experiences

Support advocacy communications and stewardship

Qualifications

Bachelor’s degree in marketing, communications, journalism, or equivalent experience

3-5 years of marketing, communications, or nonprofit development experience

Excellent writer and editor, comfortable adapting voice and message across channels

Competent graphic design skills; comfortable in Canva, Adobe Creative Suite a plus

Working proficiency with social media platforms (e.g., Facebook, Instagram, LinkedIn), Mailchimp or a comparable email platform

Comfort with WordPress; GA4 or other analytics experience preferred

Excellent organizational skills, attention to detail, and ability to manage multiple concurrent priorities

A true self‑starter, comfortable working both independently and collaboratively with staff, volunteers, and board‑adjacent groups

Valid driver’s license and reliable transportation for regular travel across Davidson County branch locations

Ability to work occasional nights and weekends

Passion for libraries, literacy, and public service strongly preferred

Additional Information

100% Employer‑paid health for employee

401K Plan (with 6% employer match) after one year of employment

Flexible Spending Account options

Free garage parking and monthly phone stipend

Hybrid work-from-home schedule

4 weeks of PTO

Details

Date Posted: September 18, 2026

Type: Full-Time

Job Function: Communications / Marketing / PR

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