Manager of Marketing and Communications

Sipcam Agro USA, Inc. is headquartered in Durham, North Carolina, and is owned by Sipcam Oxon Group, an Italian-based company founded in 1946 and recognized worldwide for formulation and manufacturing crop protection expertise. Since 1986, Sipcam Agro has supported farmers and golf course superintendents through education and collaboration to provide effective solutions for crop support and protection and beautiful, playable turf.

Overview
The Manager of Marketing and Communications leads integrated marketing communications for Sipcam Agro’s Agriculture and Specialty business units in the USA and Canada. The role develops technical and promotional content across print, digital, direct-mail, point-of-purchase, and trade-show channels; coordinates ross-functional execution; creates market interest and demand for Sipcam Agro products; and maintains consistent brand identity and positioning within the agronomy industry.

Essential Duties and Responsibilities

Develop and write communication plans, by market or product, for Agriculture and Specialty business units

Coordinate, administer, communicate and follow-through on communication plans decided on with the Sr. Director of Marketing

Execute approved communication plan for print ads, literature, on-line promotional pieces, and tradeshow coordination as needed

Provide Sales team, Agriculture and Specialty Products, with appropriate marketing and technical communication tools, and reports

Assist with creation, maintenance and communication of price lists and sales programs

Work closely with the Sales team to ensure that sales programs developed are in line with distribution strategy

Maintain and develop social media strategy & tactics alongside marketing group/partners

Coordinate technical product label updates with Regulatory, Production, and Purchasing teams prior to production

Manage corporate websites for Sipcam Agro USA, Inc; Sipcam Agro Solutions; and Sipcam Agro Canada

Manage and develop corporate branding to ensure consistent corporate brand look and identity

Participate on the New Product Introduction team to drive new product campaigns

Liaison with trademark attorney as needed to ensure brand names are available at the time of product launch

Manage and track trademarks for Sipcam Agro USA, Inc., Advan LLC, and Sostram Corporation

Work with Sales team and the Sr. Director of Marketing to develop value proposition for key customer segments based on customer needs

Project management on an as needed basis, with tracking and coordination of product development, production coordination, package development and launch activities. Report on progress to the Sr. Director of Marketing

Independently write Media plans and be able to convey results interpretation

Coordinate Tradeshow activities, communications and demand creation

Ability to report to the Durham, NC office

Qualifications
Education

Bachelor’s degree in marketing, communications or similar field required

Five plus years of experience in the agriculture industry in marketing and communications

Five plus years of project management experience

Expertise in Microsoft Office products (Word, Excel, PPT, Outlook); Canva, Adobe or graphic design software, WIX website design, AI

Key Skills and Competencies

Ability to work cross functionally to provide marketing support

Five plus years of technical writing experience

Ability to work independently and be self-motivated

Strong organization skills to meet multiple deadlines

Ability to handle multiple deliverables and prioritize tasks

Strong decision making, and problem-solving skills

Facilitation and group coordination skills

Excellent interpersonal and communication skills - verbal and written

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