Manager of Marketing and Communications

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Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Position Information
Posting Number
Posting Number S06305P

Position Title
Position Title Manager of Marketing and Communications

Department
Department Liberal Arts

Location
Location Arlington

Job Family
Job Family Communications/Public Affairs

Position Status
Position Status Full-time

Work Hours
Work Hours Standard

Work Schedule
Work Schedule Monday – Friday; 8:00am – 5:00pm

May require occasional travel, evening, and weekend hours.

Open to
Open to External and Internal

Salary
Salary Salary is commensurate based on qualifications and relevant experience up to $76,000.

Benefits
We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php

Job Summary
The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college’s programs, research, and achievements. This position is responsible for ensuring the College’s visibility, reputation, and overall brand are amplified both internally and externally. This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Dean’s office.

Essential Duties and Responsibilities
Communications

Work closely with and supervise the communications staff in implementing duties related to CoLA communications.

Aid in prioritizing and assigning communication activities.

Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact.

Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications.

Write and edit event scripts in collaboration with relevant stakeholders.

Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs).

Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events.

Marketing

Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature.

Review and approve promotional materials before external dissemination.

Coordinate with program areas to market programs and ensure branding consistency.

Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results.

Collaborate closely with the Dean to integrate College‑specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals.

Supervise CoLA’s web/graphic designer and ensure digital strategies are implemented consistently across platforms.

Events Management

Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals.

Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts.

Budget & Resource Management

Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility.

Ensure that budgetary decisions align with the broader goals set by the Dean.

Performs other duties as assigned.

Minimum Qualifications

Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.

Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of

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