Marketing Leader

Brief Description Marketing Leader
Full-Time
Clarion and Belmond Campuses
Leads the day-to-day marketing operation for Iowa Specialty Hospital & Clinics and translates organizational growth priorities into coordinated, measurable marketing campaigns. This role provides the management layer between executive strategy and campaign execution, with direct responsibility for media/vendor performance, contracts, campaign timelines, analytics, budget stewardship and team workflow.
Job Description Lead execution of the annual integrated marketing plan across hospitals, clinics, service lines and geographic markets including advertising for Gabrielson Clinic for Women and all vendor communication.
Oversee all medial marketing ensuring creative and timely content.
Partner with Growth/operations to connect marketing campaigns with provider capacity, scheduling access, patient acquisition and utilization goals.
Track marketing budgets, commitments and campaign-level spend; identify opportunities to reallocate resources based on performance.
Maintain brand consistency and appropriate healthcare marketing/compliance standards across external campaigns.
Prepare concise performance dashboards and updates for executive leadership and support Board-level reporting as needed.
Qualifications/Experience Bachelor's degree in marketing, communications, business or related field; healthcare marketing experience preferred.
Approximately 5+ years of progressive marketing experience with demonstrated campaign/project leadership.
Experience managing paid digital media, OTT/CTV, vendors/agencies, contracts and budgets.
Strong analytical ability with experience interpreting campaign performance and making optimization recommendations.
Strong project management, communication and leadership skills; able to manage multiple concurrent launches and deadlines.
Working knowledge of digital analytics, social platforms, CRM/web measurement and healthcare privacy considerations.
Provided Benefits IPERS
Short-Term Disability (Employer Paid Coverage)— New York Life
Basic Life and AD&D Insurance (Employer Paid Coverage)—New York Life
Employee Assistance Program—Connections
Access to professional services to help you deal with the following, but not limited to, financial, drug/alcohol or grief.
PTO
Optional Benefits Health Insurance (Wellmark BCBS)
Dental Insurance (Delta Dental)
Vision Insurance (Delta Vision)
Supplemental Life Insurance (New York Life)
Supplemental Insurance Plans (Aflac)
Flexible Spending Accounts (TASC)
Health Savings Account (Through local banks)
457 Retirement Savings Plan (First Citizens Trust Company)
Fitness Center Memberships
Iowa Specialty Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, status as a qualified individual with a disability, or status as a protected veteran.

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