Digital Content Specialist-Social Media & Corporate Branding

Digital Content Specialist
Reports To: Marketing + Communications Manager
Status: Part-time (20 hours per week)
Position Overview
As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility.

Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic

marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.

Content Creation & Storytelling
Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life
Produce engaging short-form video content including reels, stories, highlights, and promotional clips
Maintain consistent visual identity across all digital platforms
Proactively identify storytelling opportunities that support marketing priorities
Work with department leaders to prioritize coverage based on strategic marketing objectives

Event Coverage
Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.

Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.

Social Media Ownership
Own day-to-day management of all social media platforms
Maintain and manage the digital content calendar
Ensure consistent posting cadence across platforms
Write captions aligned with brand voice
Monitor engagement and support community interaction
Serve as a steward of the Club’s digital brand standards across platforms.

Performance & Analytics
Track engagement, reach, follower growth, and overall content performance across platforms
Provide monthly performance summaries highlighting key metrics, trends, and insights
Evaluate content effectiveness in relation to marketing campaigns, event promotion, retail initiatives, and recruiting efforts
Recommend strategic adjustments to content style, cadence, and platform focus based on performance data
Identify high-performing content themes and replicate successful formats to drive continued engagement and revenue support

Retail & Merchandising Promotion
Develop content highlighting pro shop merchandise, apparel, accessories, and seasonal arrivals
Create promotional visuals and short-form videos that support revenue initiatives
Collaborate with Pro Shop leadership on product launches and promotional timing

Recruiting & Employer Branding
Capture and create content supporting recruiting initiatives
Develop LinkedIn-focused content showcasing culture, team development, and career growth
Highlight employee stories and behind-the-scenes operations

Marketing Support
Support campaign execution across digital channels
Provide content assets for email marketing, website updates, and digital advertising
Serve as a collaborative right hand to the Marketing & Communications Manager in executing strategic initiatives

Schedule Expectations
Flexible schedule required
Availability to work evenings, weekends, and holidays as needed
Hours may vary based on Club calendar and seasonal programming

Qualifications
Experience managing social media platforms professionally
Strong photography and short-form video production skills
Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms
Understanding of brand consistency and visual storytelling
Strong organizational and project management skills
Professional communication skills and collaborative mindset

Key Attributes
Creative and proactive
Detail-oriented
Strategic thinker
Adaptable and responsive
Strong awareness of digital trends

Performance Expectations & KPIs
Success in this role will be measured by:
Consistent posting cadence across priority platforms
Growth in engagement, reach, and follower base
Increased event visibility and post-event engagement metrics
Content support tied to retail promotions and campaign performance
Growth in recruiting visibility and LinkedIn engagement
Timely delivery of content aligned with marketing calendar deadlines
Monthly reporting with actionable recommendations

#J-18808-Ljbffr