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Digital Content SpecialistSocial Media Corporate Branding

Tennessee Grasslands LLC · Gallatin, TN, USA ·

Job type:
Seasonal

Job Description
Job Description

Digital Content Specialist

Reports To: Marketing + Communications Manager

Status: Part-time (20 hours per week)

Position Overview

As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility.

Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic

marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.

Content Creation & Storytelling

Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life

Produce engaging short-form video content including reels, stories, highlights, and promotional clips

Maintain consistent visual identity across all digital platforms

Proactively identify storytelling opportunities that support marketing priorities

Work with department leaders to prioritize coverage based on strategic marketing objectives

Event Coverage
Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.

Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.

Social Media Ownership

Own day-to-day management of all social media platforms

Maintain and manage the digital content calendar

Ensure consistent posting cadence across platforms

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