Hon's Honey Marketing Manager

Position Overview: Join the mission-driven team at Drink at The Well, INC, a nonprofit organization committed to helping women heal, grow, and thrive. Hon’s Honey, our social enterprise and workforce development initative, creates meaningful employment opportunities for women who have survived trauma. The Hon’s Honey Marketing Manager will develop strategies that grow our brand and product sales while sharing the powerful stories behind our mission.

The Well is a nonprofit organization and community of women being transformed through long-term relationships, practical programs, and the healing power of love. We are a life development program, and we believe that love can heal and change is possible.

Hon's Honey is a social enterprise and Workforce Development initative of The Well, through employment and dedication to giving dignity and purpose to women survivors of trauma— addiction, trafficking, generational poverty and abuse. All bath + body and honey products are handcrafted by women survivors employed in our program at The Well.

Hon’s Honey Marketplace: Storefront that houses a coffee bar and our products. A healing space for our community to gather.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience such as 3–5 years of professional marketing experience, preferably in sales including: brand development, content creation, and marketing strategy).

Consumer Product Marketing: Understanding how to effectively market consumer products, create customer demand, and develop strategies that drive brand awareness and increase online sales.

Strong understanding of implementing marketing strategies and campaigns across multiple channels.

Mission-Driven Storytelling: Ability to authentically communicate a brand's mission, impact, and purpose through compelling storytelling that connects with consumers.

Strong understanding of brand voice, audience engagement, influencer partnerships, and mission-driven marketing

Balancing Mission & Sales: Understanding how to strategically balance product-focused marketing with mission-driven messaging to grow both customer engagement and business revenue.

Highly organized with experience planning calendars, building partnership relationships, scaling and management skills

Collaborative, self-motivated, and passionate about social impact, women’s empowerment, and community engagement

Basic knowledge of SEO, Google Ads, analytics, and performance metrics.

Looking for excellent graphic design, writing, storytelling, and photography skills

Experience with Canva, scheduling tools, and email marketing platforms preferred

Part-time (With in-person and hybrid days, 32 hours per week)

Job Responsibilities

Hon’s Honey Marketing Strategy and Brand Development

Collaborate with Marketing Director on annual and quarterly marketing strategies

Support overall brand development

Maintain consistent brand guidelines, tone, and messaging

Marketing Organization and Operations

Organize and improve marketing systems and workflows

Support the growth and efficiency of Hon’s Honey marketing division and online sales

Content and Creative

Approve and edit all social content by Marketing Assistant + Content Manager while adhering to brand guidelines

Graphic design, including Hon’s Honey email campaigns, flyers, advertisements, invitations, event signage, etc.

Utilize photographs and assets from Marketing Assistant to create branded graphics

Lead Hon’s Honey email marketing strategy and execution

In collaboration with marketing team, build copy and email marketing for all audiences with the responsibility of sending out on correct deadline

Hon’s Honey Blogs

Overseeing, copywriting and managing blog content

Managing internal and external blog collaborations

Hon’s Honey/Marketplace Website Management Assistance

Working alongside Marketing Director to assist maintaining presence and edits across website

Hon’s Honey Storytelling

Initiate interviews and questionnaires of Worker Bees (Hon’s Honey Employees) for marketing purposes

Help oversee and check all media release forms prior to published content

Media

Add Media mentions added to the drive

Managing Content Manager to update all media mentions

Networking

Engage and pursue all marketing and networking opportunities (Partnerships, Collaborations, Influencers- alongside Content Manager)

Assign/Follow up with Content Manager on marketing opportunities

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