Brand Strategist - Audience Insights Job at Syndicatebleu in California

We’re seeking a

Freelance Brand Strategist

with strong beauty, skincare, haircare, or wellness experience to support an audience-insights project following a recent brand refresh. This strategist will uncover the cultural and emotional drivers of the brand’s

25–34-year-old consumer

and translate those insights into a clear, actionable campaign strategy.

Key Highlights
Start:

ASAP – immediate availability required

Commitment:

Approximately 20–30 hours total

What You’ll Do

Develop a deeper understanding of the target consumer beyond traditional demographics

Explore the audience’s motivations, aspirations, values, behaviors, cultural influences, lifestyle choices, preferences, and tensions

Identify what this consumer cares about, rejects, talks about, and gravitates toward across brands, experiences, and cultural moments

Build a clear audience point of view that defines how the refreshed brand should connect with the 25–34-year-old consumer

Recommend messaging themes, campaign territories, and emotional spaces the brand can credibly own

Translate research and audience intelligence into an actionable campaign strategy and compelling strategic narrative

Provide strategic direction that can guide creative development for an upcoming brand campaign

Qualifications

Demonstrated experience developing consumer or audience strategy for

beauty, skincare, haircare, or wellness brands

Strong cultural strategy and consumer‑insights capabilities

Experience translating research into positioning, messaging, creative briefs, campaign territories, and actionable recommendations

Ability to move quickly, synthesize large amounts of information, and identify meaningful audience insights

Strong strategic storytelling and presentation skills

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/

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