Marketing Tech & Data Strategist

Caterpillar Inc. is seeking a marketing data leader to own the analytics workstream for dealer marketing services.
You will collaborate across marketing, analytics, data, architecture, and engineering to identify needs, define requirements, prioritize work, and deliver high-value data solutions. You will connect dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and performance measurement, navigating complex data environments and

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