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Law Firm Director of Marketing & Business Development JN

Goodwin Recruiting · New York, NY, USA ·

Pay:
$175,000-$175,000/yr
Job type:
Full Time

Join an established, growing New York City law firm in a highly visible leadership role with direct access to firm leadership and the opportunity to shape its marketing and business development strategy. We are seeking an accomplished law firm marketing professional who combines strategic thinking with hands‑on execution and knows how to turn strong positioning, sophisticated pitches, and attorney collaboration into meaningful business growth.

Law Firm Marketing & Business Development Director Compensation & Benefits

$175,000–$200,000 base salary, depending on experience

Discretionary bonus

Hybrid schedule with four days per week in the NYC office

High-impact role reporting directly to firm leadership

Opportunity to lead and build the firm's marketing and business development function

Law Firm Marketing & Business Development Director Responsibilities

Develop and execute firm-wide and practice-specific marketing and business development strategies

Partner with attorneys and practice leaders on client development, cross‑selling, pitches, and growth opportunities

Create sophisticated pitch decks, proposals, RFP/RFI responses, capability statements, and client‑facing presentations

Prepare attorneys for client pitches and meetings through research, positioning, talking points, and follow‑up strategy

Lead branding, website, digital marketing, CRM, and marketing technology initiatives

Manage competitive intelligence, market research, conferences, sponsorships, and client events

Oversee Chambers, Legal 500, and other legal directory and award submissions

Track business development activity, pipeline, wins, and results to identify opportunities and improve performance

Law Firm Marketing & Business Development Director Qualifications

7+ years of progressive marketing and business development experience with substantial experience in a law firm

Mid‑sized law firm experience strongly preferred

Proven success developing pitches, proposals, and business development materials that support new client growth

Experience working directly with partners, practice group leaders, and senior firm leadership

Expert‑level PowerPoint skills and strong visual presentation capabilities

CRM and marketing technology experience; Salesforce experience preferred

Experience with Adobe Creative Suite, Canva, or similar design tools preferred

Strong executive presence, writing skills, attention to detail, and ability to influence senior stakeholders

Ability to balance high‑level strategy with hands‑on execution in a fast‑paced environment

Ability to travel occasionally for client meetings, conferences, and firm events

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