Join an established, growing New York City law firm in a highly visible leadership role with direct access to firm leadership and the opportunity to shape its marketing and business development strategy. We are seeking an accomplished law firm marketing professional who combines strategic thinking with hands‑on execution and knows how to turn strong positioning, sophisticated pitches, and attorney collaboration into meaningful business growth.
Law Firm Marketing & Business Development Director Compensation & Benefits
$175,000–$200,000 base salary, depending on experience
Discretionary bonus
Hybrid schedule with four days per week in the NYC office
High-impact role reporting directly to firm leadership
Opportunity to lead and build the firm's marketing and business development function
Law Firm Marketing & Business Development Director Responsibilities
Develop and execute firm-wide and practice-specific marketing and business development strategies
Partner with attorneys and practice leaders on client development, cross‑selling, pitches, and growth opportunities
Create sophisticated pitch decks, proposals, RFP/RFI responses, capability statements, and client‑facing presentations
Prepare attorneys for client pitches and meetings through research, positioning, talking points, and follow‑up strategy
Lead branding, website, digital marketing, CRM, and marketing technology initiatives
Manage competitive intelligence, market research, conferences, sponsorships, and client events
Oversee Chambers, Legal 500, and other legal directory and award submissions
Track business development activity, pipeline, wins, and results to identify opportunities and improve performance
Law Firm Marketing & Business Development Director Qualifications
7+ years of progressive marketing and business development experience with substantial experience in a law firm
Mid‑sized law firm experience strongly preferred
Proven success developing pitches, proposals, and business development materials that support new client growth
Experience working directly with partners, practice group leaders, and senior firm leadership
Expert‑level PowerPoint skills and strong visual presentation capabilities
CRM and marketing technology experience; Salesforce experience preferred
Experience with Adobe Creative Suite, Canva, or similar design tools preferred
Strong executive presence, writing skills, attention to detail, and ability to influence senior stakeholders
Ability to balance high‑level strategy with hands‑on execution in a fast‑paced environment
Ability to travel occasionally for client meetings, conferences, and firm events
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Law Firm Director of Marketing & Business Development JN
Goodwin Recruiting · New York, NY, USA ·
- Pay:
- $175,000-$175,000/yr
- Job type:
- Full Time