Mediabistro logo
job logo

CRM Marketing Lead: Personalization & Lifecycle Campaigns

EXL · New York, NY, USA ·

Job type:
Full Time

EXL is seeking a passionate CRM Marketing leader to drive the full lifecycle from strategy to campaign execution, measurement, and optimization. You will collaborate with Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies to build effective, scalable campaigns across channels.
The role requires 4+ years in CRM Marketing or Marketing Automation, strong HTML editing skills, proficiency with Photoshop, and a deep understanding of KPIs and A/B testing.

#J-18808-Ljbffr