SEO & Web Development Specialist

SEO & Web Development Specialist is responsible for the strategy, execution, and optimization of the company’s digital marketing infrastructure. This role bridges marketing and technology, with ownership of SEO, paid media, website performance, analytics, reporting, and system integrations.

The position also owns recurring performance reporting across SEO, paid media, website, and lead-generation channels. This individual is expected to go beyond simply reporting metrics by identifying trends, diagnosing performance changes, clearly communicating what is improving or declining and why, and recommending actionable next steps. A proactive approach to identifying issues, opportunities, and areas for optimization is essential.

This individual will work closely with the CEO and CMO to ensure all digital platforms, campaigns, and tracking systems are operating efficiently, accurately, and driving measurable growth.

Key Responsibilities

Own and lead the company’s SEO strategy across all service lines and markets

Conduct keyword research, competitive analysis, and content gap analysis

Monitor rankings, traffic, and performance trends using tools (e.g., SEMrush, Google Search Console)

Optimize on-page and technical SEO (site structure, metadata, schema, page speed, indexing)

Partner with Creative Marketing Strategist to guide blog strategy, ensuring content aligns with SEO goals

Identify and implement local SEO strategies, including service area optimization

Website Development & Optimization

Manage and maintain company websites across platforms (WordPress, Webflow, etc.)

Build and optimize landing pages for campaigns, ensuring conversion best practices

Improve website performance including speed, UX, mobile responsiveness, and conversion rates

Implement tracking scripts, pixels, and tagging across all digital properties

Troubleshoot technical issues and ensure site uptime and functionality

Paid Media Management

Plan, create, and optimize paid media campaigns across:

Google Ads (Search, Performance Max)

Local Services Ads (LSA)

Microsoft/Bing Ads

Manage budgets across multiple markets and service lines

Monitor campaign performance and make real-time optimizations

Conduct keyword strategy, bid adjustments, and audience targeting

Ensure proper conversion tracking and attribution across all campaigns

Data, Reporting & Analytics

Build and maintain dashboards (Data Studio preferred) for:

Paid media performance

SEO performance

Lead tracking and attribution

Analyze campaign performance and provide actionable insights to leadership

Identify trends, anomalies, and opportunities for growth

Ensure data accuracy across all platforms and reporting tools

Marketing Technology & Integrations

Develop and maintain integrations between platforms using APIs

Support CRM, email marketing, and lead tracking systems (e.g., ActiveCampaign or similar)

Ensure proper data flow between systems (Google Ads, LSA, CRM, analytics tools)

Implement automation where possible to improve efficiency and reporting

Partner with CIO on technical infrastructure and system improvements

Local Listings & Reputation Management

Manage and optimize Google Business Profile listings across all locations

Ensure consistency of NAP (Name, Address, Phone) across platforms

Monitor performance and visibility in local search and map pack rankings

Support review generation and reputation monitoring strategies

Cross-Functional Collaboration
Work closely with:

Creative team on SEO-driven content

Marketing leadership on paid media campaign strategy and budgeting

CIO on technical initiatives and infrastructure

Provide technical guidance to improve marketing effectiveness across departments and other tasks assigned

Required Qualifications

5+ years of experience in digital marketing, marketing technology, or similar role

Strong experience in SEO (technical, on-page, and local SEO)

Experience with website platforms such as WordPress and/or Webflow

Strong analytical skills with experience in reporting tools (Looker Studio preferred)

Experience with conversion tracking, tagging, and analytics platforms Working knowledge of APIs, data integrations, and marketing systems

Ability to manage multiple projects and priorities in a fast-paced environment

Preferred Qualifications

Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.

Experience in home services or multi-location businesses

Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager

Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)

Understanding of attribution modeling and lead tracking systems

Strategic thinker with strong technical execution skills

Detail-oriented with a focus on accuracy

Strong problem-solving and troubleshooting abilitiesAbility to translate technical concepts into clear business insight

Self-starter with the ability to work independently

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