SEO & Web Development Specialist

SEO & Web Development Specialistis responsible for the strategy, execution, and optimization of the company’s digital marketing infrastructure. This role bridges marketing and technology, with ownership of SEO, paid media, website performance, analytics, reporting, and system integrations.

The position also owns recurring performance reporting across SEO, paid media, website, and lead-generation channels. This individual is expected to go beyond simply reporting metrics by identifying trends, diagnosing performance changes, clearly communicating what is improving or declining and why, and recommending actionable next steps. A proactive approach to identifying issues, opportunities, and areas for optimization is essential.

This individual will work closely with the CEO and CMO to ensure all digital platforms, campaigns, and tracking systems are operating efficiently, accurately, and driving measurable growth.

Key Responsibilities

SEO Strategy & Execution
Own and lead the company’s SEO strategy across all service lines and markets
Conduct keyword research, competitive analysis, and content gap analysis
Monitor rankings, traffic, and performance trends using tools (e.g., SEMrush, Google Search Console)
Optimize on-page and technical SEO (site structure, metadata, schema, page speed, indexing)
Partner with Creative Marketing Strategist to guide blog strategy, ensuring content aligns with SEO goals
Identify and implement local SEO strategies, including service area optimization

Website Development & Optimization
Manage and maintain company websites across platforms (WordPress, Webflow, etc.)
Build and optimize landing pages for campaigns, ensuring conversion best practices
Improve website performance including speed, UX, mobile responsiveness, and conversion rates
Implement tracking scripts, pixels, and tagging across all digital properties
Troubleshoot technical issues and ensure site uptime and functionality

Paid Media Management
Plan, create, and optimize paid media campaigns across:
Google Ads (Search, Performance Max)
Local Services Ads (LSA)
Microsoft/Bing Ads
Manage budgets across multiple markets and service lines
Monitor campaign performance and make real-time optimizations
Conduct keyword strategy, bid adjustments, and audience targeting
Ensure proper conversion tracking and attribution across all campaigns

Data, Reporting & Analytics
Build and maintain dashboards (Data Studio preferred) for:
Paid media performance
SEO performance
Lead tracking and attribution
Analyze campaign performance and provide actionable insights to leadership
Identify trends, anomalies, and opportunities for growth
Ensure data accuracy across all platforms and reporting tools

Marketing Technology & Integrations
Develop and maintain integrations between platforms using APIs
Support CRM, email marketing, and lead tracking systems (e.g., ActiveCampaign or similar)
Ensure proper data flow between systems (Google Ads, LSA, CRM, analytics tools)
Implement automation where possible to improve efficiency and reporting
Partner with CIO on technical infrastructure and system improvements

Local Listings & Reputation Management
Manage and optimize Google Business Profile listings across all locations
Ensure consistency of NAP (Name, Address, Phone) across platforms
Monitor performance and visibility in local search and map pack rankings
Support review generation and reputation monitoring strategies

Cross-Functional Collaboration
Work closely with:
Creative team on SEO-driven content
Marketing leadership on paid media campaign strategy and budgeting
CIO on technical initiatives and infrastructure
Provide technical guidance to improve marketing effectiveness across departments and other tasks assigned

Required Qualifications
5+ years of experience in digital marketing, marketing technology, or similar role
Strong experience in SEO (technical, on-page, and local SEO)
Proven experience managing paid media campaigns (Google Ads, PPC, LSA)
Experience with website platforms such as WordPress and/or Webflow
Strong analytical skills with experience in reporting tools (Looker Studio preferred)
Experience with conversion tracking, tagging, and analytics platforms Working knowledge of APIs, data integrations, and marketing systems
Coding experience (HTML, CSS, JavaScript required; additional languages a plus)
Ability to manage multiple projects and priorities in a fast-paced environment

Preferred Qualifications
Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.
Experience in home services or multi-location businesses
Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager
Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)
Understanding of attribution modeling and lead tracking systems

Key Competencies
Strategic thinker with strong technical execution skills
Data-driven decision maker
Detail-oriented with a focus on accuracy
Strong problem-solving and troubleshooting abilities
Ability to translate technical concepts into clear business insight
Self-starter with the ability to work independently

Pay: up to $200,000 per year

Must be located in the United States. Employer would prefer in-office or hybrid, but is open to remote work for the right candidate.

Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance