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KOL Business Development Manager (LATAM)

KuCoin Exchange · New York, NY, USA ·

Job type:
Full Time

Build and manage relationships with KOLs, influencers, content creators, and affiliate partners across LATAM (YouTube, TikTok, X, Telegram, local crypto communities);

Identify, onboard, and scale high-performing affiliates to drive user acquisition for cloud mining products (hashrate / mining plans);

Lead end-to-end campaign execution: outreach, negotiation, content planning, tracking setup, and performance optimization;

Collaborate with marketing, product, and compliance teams to ensure localized, compliant, and effective campaigns ;

Monitor partner performance, market trends, and competitor activity to continuously improve conversion and ROI.

Requirements

Strong understanding of LATAM crypto and social media landscape (especially Brazil, Mexico, Argentina);

Proven experience in KOL / affiliate BD, influencer marketing, or partnerships in crypto, fintech, or related industries;

Track record of sourcing and scaling performance-driven partnerships ;

Fluent in Spanish and/or Portuguese , with working proficiency in English;

Strong negotiation, communication, and execution skills;

Data-driven mindset with ability to manage campaigns and optimize performance;

2–4+ years of relevant experience;

Familiarity with AI tools for partner sourcing, content briefs, and workflow automation .

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