MARKETING PROGRAM MANAGER

Join a Company That’s Built to Elevate You.
At Carter Machinery, wedon’tjust offer jobs - we offer long-term careers defined by purpose, innovation, and impact.We’vebuilt an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.
Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whetheryou'returning a wrench, managing operations, or supporting customers, you play a vital role in powering industries thatmovesthe world forward.
Job Title: Marketing Program Manager
Starting Compensation Range: $73,000 - $95,000 per year
What You Will Do: Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems
Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals
Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI
Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program
Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action)
Build and submit creative briefs to project management for accurate and efficient creation of marketing materials
Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success
Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media
Participate in and represent Marketing in regular meetings (virtual and face-to-face)
As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms
Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results
Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures
Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives
Perform other related duties as assigned
WhatWe’reLooking For: Minimum of three years’ experience in a professional marketing environment or related field
Valid driver’s license
Excellent driving record
Thorough understanding of foundational marketing processes and campaign development
Strong leadership skills and a commitment to teamwork
Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
Strong PC skills and the ability to self-develop and adapt to changing technology
Willingness to travel throughout Carter’s service territory, including overnight stays
What Success Looks LikeInThis Role: Managing multiple business priorities and take a proactive approach to ensure on time delivery
Active listening with excellent written and verbal communication skills
Self-motivation, organization and detail-orientation
Working independently and possessing ability to navigate multiple/changing priorities
Promoting a positive customer and employee experience at all times
Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way
Physical Requirements: Regularly required to sit and talk or hear
Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
Occasionally lift and/or move up to 20 pounds
Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus
Competitive Compensation and Benefits: Health, dental and vision insurance
Paid time off
401(k), $0.75 to $1.25 match up to 6%
Life and disability insurance
In-house training instructors/programs
Employee referral bonus program
Tool allowances and tool loans
Discounts on cellular phone service, computers, and vehicles
Opportunities for overtime
Shift differential (if applicable)
You’llgain access to real learning, real advancement, and a real future in a companythat’sreshaping what it means to lead in our industry. Ifyou'relooking for purpose, possibilities, and a team that wins together - you belongatCarter Machinery.
Come build what matters and build your future with us.
Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.
Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.
Carter Machinery is a drug-free workplace.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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