Senior Marketing Manager (PR26108)

General Role Description
Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

Develop and recommend creative ideas related to Company branding activities and execute

Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

Advise parent and group companies to ensure that all activities follow parent company branding objectives

Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence

Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

Create and deliver newsletter articles for publication and distribution

Source and manage vendors to maintain optimal cost where feasible

Develop annual budget proposal for assigned business unit marketing activities

Execute and manage all company business unit promotional email campaigns

Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

Prepare press releases for industry trade publications for assigned business unit

Promote a culture of marketing excellence through coaching and mentoring peers

Role Accountabilities

Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

Develop and recommend creative ideas related to Company branding activities and execute

Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

Advise parent and group companies to ensure that all activities follow parent company branding objectives

Consult business units and manage advertising agency in the creation and maintenance of the Company\'s online and social media presence

Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

Create and deliver newsletter articles for publication and distribution

Source and manage vendors to maintain optimal cost where feasible

Develop annual budget proposal for assigned business unit marketing activities

Execute and manage all company business unit promotional email campaigns

Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

Prepare press releases for industry trade publications for assigned business unit

Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

Bring full effort to bear on tasks assigned by manager

Give manager best advice

Give earliest notice when work cannot be delivered as specified

Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

Comply with all Company policies, practices, and procedures and all regulations and laws

Recommend viable improvements proactively

Ensure effective utilization of business tools and processes

General Employee Accountabilities

Bring full effort to bear on tasks assigned by manager

Give manager best advice

Give earliest notice when work cannot be delivered as specified

Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

Comply with all Company policies, practices, and procedures and all regulations and laws

Recommend viable improvements proactively

Ensure effective utilization of business tools and processes

Minimum Qualifications

Bachelor\'s degree in Business Studies, Marketing, Communications or a related field

10 years\' experience in marketing and marketing communications in a global B2B market

Demonstrated experience delivering effective integrated marketing communications campaigns

Demonstrated successful product marketing and brand management experience

Demonstrated successful working relationships with clients, suppliers, and other internal and external contact

Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills

Demonstrated continuous improvement in areas of responsibility

Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps

Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

10 years\' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries

Demonstrated experience working in a global organization

Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

Link to TMEIC Corporation Americas website
https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

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