National Marketing Manager

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What do you do with 80 years of trust and a decade of strong, multi-state growth? You build what comes next. Clearwater Systems is seeking a National Marketing Manager to build on our established reputation and expanding footprint by driving leads, growing revenue, and creating greater visibility within the communities we serve. This is an opportunity for a strategic, hands‑on marketing leader to generate measurable demand across multiple markets and help lead Clearwater into its next era of growth.
Core duties will include: Developing and executing an annual, multi-location marketing plan aligned with growth metrics
Driving lead generation across all channels and marketsOverseeing all aspects of marketing efforts and performance
Managing marketing budget and external partner relationships
Collaborating with regional managers to ensure local market needs, consumer insights, and business priorities are reflected in strategies and campaign development
Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization
The key competencies of this role are: Lead‑Driven Marketing – Ability to successfully design and execute marketing efforts that directly support lead generation, pipeline growth, and revenue.
Hands‑On Execution - Comfortable setting strategy while personally executing campaigns, content, and optimizations.
Data and Analytics Literacy - Uses data to guide decisions and evaluate results
We are seeking someone with: 5+ years of progressive marketing experience
Proven success in lead generation activities in a service‑based, multi‑location (preferably multi‑state), growth‑oriented organization
Experience operating in a hands‑on role, while leading direct reports
Up to date with current trends in marketing
Ability to manage multiple priorities, lead projects independently, and deliver results in a fast‑paced environment

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