National Marketing Manager

What do you do with 80 years of trust and a decade of strong, multi-state growth? You build what comes next. Clearwater Systems is seeking a National Marketing Manager to build on our established reputation and expanding footprint by driving leads, growing revenue, and creating greater visibility within the communities we serve. This is an opportunity for a strategic, hands-on marketing leader to generate measurable demand across multiple markets and help lead Clearwater into its next era of growth.

Core duties will include:

Developing and executing an annual, multi-location marketing plan aligned with growth metrics

Driving lead generation across all channels and markets

Overseeing all aspects of marketing efforts and performance

Managing marketing budget and external partner relationships

Collaborating with regional managers to ensure local market needs, consumer insights, and business priorities are reflected in strategies and campaign development

Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization

The key competencies of this role are:

Lead-Driven Marketing – Ability to successfully design and execute marketing efforts that directly support lead generation, pipeline growth, and revenue.

Hands-On Execution - Comfortable setting strategy while personally executing campaigns, content, and optimizations.

Data and Analytics Literacy - Uses data to guide decisions and evaluate results

We are seeking someone with:

5+ years of progressive marketing experience

Proven success in lead generation activities in a service-based, multi-location (preferably multi-state), growth-oriented organization

Experience operating in a hands-on role, while leading direct reports

Up to date with current trends in marketing

Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment

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