Somewhere is hiring: Content Creator in New York

Content Creator

Our client is a premier real estate management and property development firm specializing in luxury residential properties, commercial spaces, and high-end community developments. By combining modern design aesthetics with exceptional property management standards, the company builds, manages, and elevates valuable real estate assets across key regional markets. To amplify its brand presence, highlight its property portfolio, and drive organic prospective client engagement, the company is seeking a creative and strategic Content Creator to take ownership of visual brand storytelling.
Role Overview
We are seeking a versatile Content Creator to lead short-form video production, photography editing, and strategic visual content creation across corporate channels. In this role, you will take ownership of building and scaling the company's brand presence through high-quality, engaging visual assets. You will shoot, edit, and produce short-form video content, property spotlight videos, behind-the-scenes features, and graphics for social platforms and digital marketing channels. Rather than focusing solely on personal branding, you will bring a proven track record of growing official company or corporate channels. This role features a structured onboarding model: starting as a part-time position for a 2-month ramp-up period to learn the brand, portfolio, and strategy, before transitioning into a permanent, full-time content creation role.
Key Responsibilities
Plan, shoot, edit, and produce high-quality short-form video content (Reels, TikToks, Shorts, video walk-throughs) for corporate channels.
Utilize CapCut (or similar high-speed video editing suites) to craft engaging, fast-paced, and trend-aligned video assets.
Perform photo editing, retouching, and graphic composition using the Adobe Creative Cloud suite (Lightroom, Photoshop, Illustrator).
Capture architectural, property spotlight, event, and behind-the-scenes visual media aligned with brand guidelines.
Maintain a consistent visual style, color palette, and audio quality across all published media assets.
Channel Strategy & Brand Growth
Develop and execute strategic content calendars designed to grow the company's official corporate brand channels.
Optimize post assets with high-converting captions, strategic tagging, and platform-specific audio choices.
Monitor engagement metrics, audience retention, and channel growth trends to refine future content strategies.
Analyze competitor and industry visual trends to keep corporate media fresh, relevant, and compelling.
Brainstorm visual campaign concepts in alignment with property management, leasing, and corporate brand goals.
Content Management & Asset Workflow
Organize, tag, and maintain a clean digital asset library of photos, raw footage, edited media, and graphics.
Coordinate with internal marketing leads, property managers, and leadership to schedule site shoots and content capture.
Ensure all published content adheres strictly to brand voice, legal compliance, and quality standards.
Document repeatable content creation frameworks and asset preparation workflows.
Required Qualifications
2–5 years of professional experience as a Content Creator, Videographer, Social Media Specialist, or Visual Marketer.
Proven track record of growing official company or brand social channels (not strictly personal accounts).
Advanced proficiency in CapCut (or similar short-form video editing platforms).
Strong proficiency in Adobe Creative Cloud tools (Photoshop, Lightroom, Illustrator, or Premiere Pro).
Demonstrated eye for visual storytelling, camera framing, lighting, graphic composition, and audio pairing.
Strong written and verbal English communication skills for caption writing and team alignment.
Strong organizational skills with the ability to manage content schedules and asset libraries independently.
Willingness to start with a 2-month part-time ramp-up period prior to transitioning into a full-time role.
Reliable high-speed internet connection and a dedicated, professional remote workspace equipped with necessary editing hardware.
Preferred Qualifications
Previous experience creating visual content within real estate, luxury property management, architecture, hospitality, or interior design sectors.
Experience managing multi-channel content deployment across Instagram, TikTok, LinkedIn, and YouTube.
Familiarity with graphic design templates and visual asset tools like Canva in addition to Adobe.
Practical experience using AI research or writing tools (such as ChatGPT or Claude) for caption drafting and content ideation.
Technology & Tools Candidates should be proficient with or capable of quickly mastering:
CapCut (Short-form video editing)
Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Premiere Pro)
Social Media Management Platforms (Instagram, TikTok, YouTube, LinkedIn)
Digital Asset Management & Cloud Storage (Google Drive, Dropbox)
Google Workspace / Microsoft Office
Role Details
Job Title: Content Creator
Experience: 2–5 years
Employment Type: Part-Time Ramp-Up (Months 1–2) transitioning to Full-Time
Schedule: Flexible Business Hours (Monday–Friday)
Work Arrangement: Fully Remote
Primary Focus: Short-form video editing (CapCut), photo editing (Adobe), visual brand strategy, corporate channel growth, and media asset management
What This Role Offers
Direct ownership over the visual identity and digital brand growth of an established real estate firm.
A structured 2-month part-time ramp-up period to ensure full alignment with company culture before transitioning to full-time hours.
Creative autonomy to test new visual formats, video trends, and multi-channel media strategies.
A stable, remote position with long-term growth opportunities as corporate brand channels expand.
Ideal Candidate Profile
The ideal candidate is a creative visual storyteller who understands the strategic difference between growing a personal brand and building an official corporate identity. They are comfortable taking raw property footage and editing it into an engaging, polished video using CapCut, while using Adobe tools to make photos pop. They follow digital media trends, know what hook makes a viewer stop scrolling, and take pride in watching a company's channel metrics grow over time. Most importantly, they are organized, adaptable, and ready to leverage their visual skills to elevate the brand's presence across every digital channel.
Success Metrics
Organic growth rate, reach, and engagement metrics across official company channels.
Quality, visual polish, and brand consistency of published video and photo assets.
Proficiency and speed in producing video content within CapCut and photo assets within Adobe.
Smooth transition from the 2-month part-time ramp-up period into the full-time role.
Efficiency of asset organization and digital media library management.
Smooth collaboration with marketing leads and internal company stakeholders.