Senior Marketing Manager

Description

Job Title

Senior Marketing Manager

Location

Wellesley, MA - Preferred

Boston, MA

Woonsocket, RI

New York / Soho area, NY

Chicago, IL

Position Description

We are looking for a Senior Manager, Content Marketing Strategy to lead the content strategy and storytelling engine for a retail media organization. This role will own how the organization shows up in the market-from messaging and positioning to content channels and timing. The Senior Manager will develop and execute a differentiated content strategy that strengthens the brand, establishes a clear point of view within the retail media industry, and drives engagement with advertisers, agencies, and industry audiences.

Roles Responsibilities

• Develop and own the overarching content marketing strategy across owned, earned, and paid channels.

• Establish content pillars, editorial point of view, and messaging frameworks.

• Build and manage annual and quarterly content calendars aligned with business priorities, product launches, consumer insights, industry trends, events, and key industry moments.

• Identify opportunities to turn company data, insights, innovation, partnerships, and client stories into compelling content and thought leadership.

• Develop an editorial strategy balancing timely industry commentary with evergreen content.

• Partner with PR and communications teams to develop earned media opportunities, contributed content, executive POVs, interviews, industry commentary, and announcements.

• Establish processes for content intake, prioritization, development, approvals, and publication within a complex, matrixed organization.

• Manage external agencies and partners as needed, providing strategic direction, briefs, and feedback.

• Establish content KPIs across owned, earned, and paid channels and use performance data to continuously improve the strategy.

• Monitor competitive and industry trends to identify content opportunities and market gaps.

• Translate channel and audience performance into actionable recommendations for leadership.

Skills

• 5-7 years of experience in content marketing, brand marketing, communications, editorial strategy, or a related field.

• Experience preferably within B2B, advertising, media, technology, commerce, or retail.

• Demonstrated experience owning a content strategy and editorial calendar across multiple channels.

• Strong understanding of retail media, commerce media, digital advertising, or adtech.

• Ability to independently develop credible content and points of view on industry topics.

• Exceptional writing, editing, and storytelling skills.

• Ability to make complex business, technology, and media concepts engaging and accessible.

• At least 5 years of marketing experience.

Education

• Bachelor's degree required, preferably in:

• Business

• Marketing

• Strategic Communications

• Related field