Marketing Campaign Specialist

We're looking for an analytical, results-driven MarketingCampaign Specialist to lead demand generation for the Yardi Commercial team.This role is less about producing campaigns and more about making them perform.You'll own paid media strategy across trade advertising, paid social, sponsoredcontent, and display, and serve as the single source of truth for marketingperformance, reporting spend, cost per lead, and ROAS by channel to leadership.You'll dig into how we acquire leads, where they land in the funnel, and whatmoves them to the next stage, directing our paid media execution team withclear briefs and priorities rather than hand-building every placement. You'llalso partner with campaign specialists, product marketing, and events to build paidamplification into campaigns from the start, run webinar promotion and leadfollow-up, and optimize landing pages and websites to turn traffic intoqualified pipeline.
What You’ll Do: Develop and manage marketing strategies and plans for anassigned product line or vertical market
Collaborate with internal teams—including writers,designers, and product stakeholders—to execute marketing campaigns
Coordinate the creation of marketing collateral such asemail campaigns, brochures, videos, social media, and press releases
Support event marketing efforts by delivering promotionalmaterials, event displays, swag, and presentation content for Yardi andindustry events
Who You Are: Bachelor’s Degree in Marketing, Communications, or relatedfield
A minimum of three (3) years of marketing experience
Prior experience in business to business (B2B) marketingorganization
ProficiencyinMS Office Suite, Word, Excel, and PowerPoint
Excellent verbal and written communication skills
Excellent attention to detail, proof reading and editingskills
Strong project management skills and the ability to managemultiple competing priorities
Solid interpersonal and relationship management skills
Excellent organizational skills
Strong research and analytical skills
Ability to work independently or in collaboration withothers
Determination and internal self-motivation
Ideal to Have: Experience in specified product/market/industry
Marketing software (project management, CRM, website CMS)
Enterprise software and real estate industry experience
Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlesslyblending 40 years of tradition with forward-thinking innovation.We’vecreated a team of over10,000 employeesin over 40 locations around theglobe dedicated to making great real estate software products.
Discover the Yardi Difference: Yardi is more than just a software company – we arededicated to creating a positive impact in our communities. Annually, Yardiextends philanthropic support to organizations chosen by our employees. Ourteam has contributed to over 350 nonprofits globally,demonstratingourcommitment to various causes and communities.
Our award-winning culture, consistently recognized byGlassdoor's prestigious "Best Place to Work", fosters support,collaboration, and growth.
100% paid employee medical premiums
company profit-sharingplan
flexible work arrangements
Annual Salary Range: $80,800 - $90,900

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