Creative Strategist for Paid Social

To support a flagship account in experiential entertainment, the part-time Creative Strategist for Paid Social will own the creative strategy, produce high volumes of scripts and hooks, and analyze performance data, all while working fully remotely on a contract basis.
Key responsibilities

Develop and defend the creative thesis for the account, defining testable positioning territories
Write and produce numerous short-form video scripts and hooks, ensuring high creative throughput
Analyze performance metrics in Meta Ads Manager to inform creative decisions and testing strategies

Required qualifications

4+ years of experience in paid social creative, particularly with Meta as a primary revenue channel
Proven ability to write scripts and develop creative concepts that drive performance
Fluency in Meta Ads Manager reporting, including video engagement metrics and testing structure
Experience directing UGC creators and managing high volumes of creative production
Strong written communication skills and experience in client-facing roles with senior stakeholders