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Marketing Campaign Coordinator

ecsbrands · Princeton, NJ, USA ·

Pay:
$55,000-$60,000/yr
Job type:
Full Time

Entourage Yearbooks is an innovative full-service publishing company. We are a next generation yearbook provider serving thousands of schools around the US and in over 25 countries around the world. Our quickly expanding team is for energized and passionate individuals who are excited to provide quality technology to schools. Entourage is an equal opportunity employer with great benefits and opportunities to advance.

Key Responsibilities
Campaign Execution & Follow‑Ups

Execute outbound email marketing campaigns in support of telesales and lead generation efforts

Use Klaviyo to send emails, design emails and track email marketing results

Maintain clean lists, segmentation, and campaign schedules

Marketing Analytics & Reporting

Track and report on campaign performance metrics, including:

Leads generated

Email open/click rates

Conversion rates

Follow‑up effectiveness

Prepare weekly and monthly marketing performance reports

Help identify trends, insights, and opportunities to improve results

Social Media & Content Support

Assist with scheduling and publishing social media content

Support engagement tracking and reporting (followers, reach, engagement)

Help execute social campaigns tied to larger marketing initiatives

Coordinate with creative and marketing managers on content needs

Process & Collaboration

Work within defined marketing workflows, tickets, and campaign briefs

Support campaign documentation and organization

Collaborate closely with marketing managers, creative services, and sales teams

Ensure campaigns are launched on time and measured properly

Required Qualifications

Minimum of 1-2 years of experience in marketing, digital marketing, or campaign coordination

Experience with email marketing platforms

Strong organizational and follow‑up skills

Comfort working with data, spreadsheets, and reports

Clear written communication skills

Ability to manage multiple campaigns and deadlines

4 year college degree is required

Preferred Qualifications

Experience supporting sales or telesales teams

Basic understanding of marketing analytics and KPIs

Experience with social media scheduling tools

Background in B2C marketing is a plus

Salary: $55,000-$60,000

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