marketing manager in fintech

Описание: JustMarkets operates in fintech and serves a highly engaged trading community. The company develops marketing activities for regional markets, including Uzbekistan, combining financial innovation with localized client engagement.
Задачи: Lead regional market growth by adapting the global marketing strategy to local market specifics and trends
Monitor the competitive landscape and cultural shifts
Directly manage, mentor, and synchronize a local team of KOL, SMM/Community, PR/Events, and Content specialists
Set the team direction, remove blockers, and create an efficient working environment
Develop quarterly marketing plans for Uzbekistan and its client community
Manage the regional marketing budget and allocate spend across channels based on performance data
Improve marketing efficiency and results
Use analytics platforms to monitor campaign performance and understand user behaviour
Guide the team's priorities based on analytics
Connect the local team with Global HQ by sharing market insights and coordinating global campaigns
Требования: 4+ Years of marketing experience
At least 2 years of leadership experience overseeing a team of 3 or more specialists
Experience in fintech, crypto, retail trading, or a comparable fast-moving industry
Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia
Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
Experience allocating and optimizing monthly regional marketing budgets ranging from $50,000
Ability to reduce CPA and maximize ROI
Hands-on experience with Google Analytics 4, Tableau, or PowerBI
Ability to interpret cohort data, traffic quality, and LTV trends
Experience with Jira, Asana, or Confluence
Native Uzbek and fluent business English for daily communication with cross-regional teams
Nice to have: Sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts, and local partners
Nice to have: mobile attribution platforms such as AppsFlyer or Adjust
Nice to have: financial advertising compliance in Uzbekistan
Nice to have: AI and automation tools for content and campaign production
Условия: 15 Paid vacation days per year
10 Paid sick leave days per year
10 Days for floating public holidays
Medical budget
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget covering gym membership, sports gear, and related expenses.

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