marketing manager in fintech

Описание:

We need a hands-onGrowth & Lifecycle Marketing Manager to own it. You'll own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership for a defined B2B audience. This is a 0 → 1 role: strategy plus execution, in a fast-moving environment.
Задачи:

→ Own lifecycle marketing in HubSpot — segmentation, lifecycle stages, nurturing, lead scoring, email campaigns
→ Launch and scale outbound demand generation across channels
→ Optimize the funnel — track conversions, analyze data, improve channel performance
→ Create content and thought leadership, translating complex technical and regulatory topics (PSD2, MiCA, AMLD) into clear, compelling messaging
→ Work cross-functionally with product and technical teams
→ Build processes and tools from scratch and own the outcome
Требования:

3–7 years in B2B marketing Fintech or regulated-industry experience — required Proven HubSpot (or similar marketing automation) experience Strong background in lifecycle marketing and demand generation Deep understanding of audience segmentation, funnel optimization, email and outbound campaign execution Strong writing and communication skills Hands-on, data-driven, high-ownership mindset — comfortable building from 0 → 1 Tools: HubSpot (Marketing/Sales/Operations Hub), Apollo.io, Reply.io / lemlist, LinkedIn Sales Navigator, Clay, ZoomInfo, GA4, Looker Studio, Notion, Zapier Будет плюсом: Experience targeting financial or compliance audiences Familiarity with fintech regulations (PSD2, MiCA, AMLD) Experience scaling marketing
Условия:

Remote

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