Marketing Director

Department: Marketing
Reports To: Executive Leadership / Chief Operating Officer (COO) or President
FLSA Status: Exempt
Position Summary The Marketing Director is responsible for planning, developing, implementing, and evaluating all marketing, advertising, branding, public relations, digital marketing, and community engagement initiatives for Viva Auto Group. This position leads the development of strategic marketing campaigns designed to increase brand awareness, drive vehicle sales, promote fixed operations, recruit talent, and enhance the customer experience across all dealership locations.
The Marketing Director collaborates with dealership leadership, manufacturers, outside advertising agencies, vendors, and internal departments to ensure marketing efforts support company objectives while maintaining manufacturer compliance and brand standards.
Essential Duties and Responsibilities The essential duties include, but are not limited to:
Strategic Marketing Develop and execute annual marketing strategies aligned with company objectives.
Create marketing campaigns that support new vehicle, used vehicle, service, parts, finance, collision center, and corporate initiatives.
Analyze market trends, customer demographics, and competitor activity.
Develop measurable marketing goals and key performance indicators (KPIs).
Prepare and manage departmental budgets.
Digital Marketing Oversee dealership websites to ensure accuracy, compliance, and optimal customer experience.
Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Coordinate online advertising campaigns.
Oversee social media strategy and content development.
Monitor online reputation management platforms and customer review responses.
Evaluate website traffic, lead generation, and conversion metrics.
Advertising & Branding Coordinate television, radio, digital, print, billboard, direct mail, and social advertising.
Ensure compliance with manufacturer advertising guidelines.
Manage promotional events and seasonal campaigns.
Develop creative advertising concepts and messaging.
Community Relations Build relationships with local organizations, schools, nonprofits, and business groups.
Coordinate sponsorships, charitable events, and community outreach programs.
Represent Viva Auto Group at community events when appropriate.
Promote dealership involvement through public relations initiatives.
Internal Communications Support internal employee communications.
Assist Human Resources with recruitment marketing and employer branding initiatives.
Develop materials supporting employee engagement, recognition, and orientation programs.
Coordinate internal announcements and company communications.
Manage relationships with advertising agencies, photographers, videographers, media partners, website providers, and marketing vendors.
Review contracts and marketing proposals.
Evaluate vendor performance and return on investment.
Analytics & Reporting Monitor marketing performance metrics.
Analyze campaign effectiveness and return on investment.
Prepare monthly marketing reports for executive leadership.
Recommend adjustments based on data and performance trends.
Leadership Lead and develop marketing team members.
Establish departmental goals and performance expectations.
Promote a culture consistent with Viva Auto Group's values.
Supervisory Responsibilities May supervise:
Digital Marketing Specialists
Graphic Designers
Social Media Specialists
Videographers
Photographers
Marketing Assistants
External marketing vendors and agencies
Carries out supervisory responsibilities in accordance with company policies and applicable laws.
Qualifications Education Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field preferred.
Equivalent dealership marketing experience may be considered.
Experience Five (5) or more years of progressive marketing experience.
Automotive dealership marketing experience strongly preferred.
Multi-location marketing experience preferred.
Experience managing advertising budgets.
Experience with digital marketing platforms and analytics.
Knowledge, Skills & Abilities Knowledge of: Digital advertising
SEO/SEM
Google Analytics
CRM marketing
Graphic design principles
Brand management
Public relations
Marketing analytics
Budget management
Ability to: Lead multiple projects simultaneously.
Manage competing priorities.
Communicate effectively with executive leadership.
Build strong relationships with internal and external partners.
Exercise sound judgment and discretion.
Maintain confidentiality.
Present information professionally.
Computer Skills Proficiency with:
Microsoft Office Suite
Google Workspace
CRM platforms
Digital advertising platforms
Social media management software
Website Content Management Systems (CMS)
Graphic design software (Adobe Creative Suite or Canva)
Marketing automation tools
Analytics platforms
Certificates & Licenses Valid driver's license with acceptable driving record.
Physical Requirements The employee is regularly required to:
Sit, stand, and walk for extended periods.
Use hands and fingers to operate computers and office equipment.
Speak and hear effectively.
Occasionally lift up to 25 pounds.
Travel between dealership locations as needed.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Working Conditions Office environment with frequent interaction throughout dealership facilities.
Evening or weekend work may be required during promotions, community events, or special marketing campaigns.
Performance Expectations Success in this role is measured by:
Increased qualified lead generation
Website traffic and conversion performance
Fixed operations marketing performance
Brand consistency
Recruitment marketing effectiveness
Customer satisfaction and online reputation
Budget adherence
Return on marketing investment (ROMI)
Viva Auto Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, or local law.

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