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Consumer Insights Lead - US Growth & Strategy

Primark · Boston, MA, USA ·

Job type:
Full Time

Primark seeks a Consumer Insights Manager to lead the US customer insights program from Boston, with a flexible in-office arrangement (3 days in the office). The role shapes marketing and product strategies by translating data into actionable customer narratives and driving growth across functions.
The position requires 8–10+ years of quantitative and qualitative research expertise, strong storytelling, and cross-functional collaboration. Travel up to 20% is expected.

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