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Head of Customer Lifecycle & Growth Marketing

Government Employees Insurance Company · New York, NY, USA ·

Pay:
195.000
Job type:
Full Time

GEICO is seeking a Senior Director of Customer Lifecycle Marketing to own the post-acquisition lifecycle, designing data-driven, personalized experiences that keep customers engaged, improve retention, and expand product penetration. This leader will scale the lifecycle strategy using cutting-edge tools and platforms for real-time, omnichannel journeys.

The role requires 10–15+ years in lifecycle/CRM marketing, with strong segmentation, testing, and collaboration across Marketing Analytics,

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