TV & Audio Paid Media Lead – Data-Driven Growth

WCL Group is seeking a Marketing Manager 1 - Paid Media Manager for TV & Audio on a 6-month, fully onsite Plano, TX contract. You will translate media strategy into data-driven campaigns across national channels and direct response programs, driving ROAS and growth.
Collaborate with Product Marketing, eCommerce, and agencies; monitor performance in real time; manage budgets and KPIs; use MMM and MTA insights to optimize spend and achieve business targets.

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