Social Media Strategist (Washington, DC | Hybrid)

Sloane Strategy is a growing boutique marketing agency specializing in social media strategy and management, content production, paid media, branding, web design, and digital marketing. As an extension of our clients' teams, we immerse ourselves in their vision and goals to build thoughtful, distinctive digital presences that reflect each brand's identity.
The Role

Sloane Strategy is seeking a Social Media Strategist to own client accounts across social media strategy, account management, content development, design, and production while supporting the agency's broader digital marketing efforts. This person will independently manage client accounts, lead social-first content shoots, develop content strategies and calendars, design social media collateral, write copy, analyze performance, and translate client goals into actionable digital strategies. Strong graphic design capabilities are a core requirement of this position. The Social Media Strategist should be equally comfortable developing strategy and executing the creative needed to bring it to life, with a strong understanding of typography, layout, hierarchy, branding, and social-first design. This is intentionally a cross-functional role for someone who understands how organic content, design, production, paid media, and digital marketing work together. The ideal candidate enjoys variety, wants significant autonomy, and is excited to grow alongside a boutique agency.
Role Description and Expectations

Social Media Management & Accounts

Manage approximately 5–10 client accounts across varying industries, platforms, and deliverables
Serve as a day-to-day client contact and manage account needs, approvals, deliverables, and deadlines
Develop and execute organic social strategies aligned with client goals, audiences, and brand identities
Develop monthly content calendars and determine the appropriate mix of photography, video, graphics, educational, and promotional content
Develop original content concepts and campaigns tailored to individual brands
Write and refine captions, social copy, SEO-focused language, scripts, hashtags, and calls to action
Schedule and publish content through Meta Business Suite, YouTube Studio, TikTok Studio, and comparable platforms
Conduct quality-control reviews to ensure accuracy, brand consistency, formatting, and platform optimization
Lead client calls, account check-ins, presentations, and strategy conversations
Develop monthly analytics reporting, interpret performance, identify trends, and translate findings into strategic recommendations
Monitor platform updates, algorithms, emerging formats, trends, and creative best practices
Maintain consistency across each client's visual identity, brand voice, messaging, and digital presence
Content Production & Creative

Own social-first content shoots from concept through execution
Lead approximately 1–2 client content shoots per week throughout the DMV area, depending on client needs
Develop shoot concepts, scripts, shot lists, mood boards, creative direction, and production plans
Direct shoots to ensure captured assets align with content strategy, visual identity, and planned deliverables
Capture high-quality social-first photo and video content primarily using iPhone
Understand composition, lighting, exposure, audio, framing, movement, and visual storytelling
Edit short-form content including Reels, TikToks, advertisements, and other social-first video
Edit and repurpose client collateral for social, email, web, advertising, and other digital applications
Graphic Design

Independently design high-quality, brand-aligned graphics and collateral using Adobe Creative Cloud and Canva
Create graphics, carousels, stories, campaign creative, advertisements, presentations, and other digital assets
Demonstrate a strong understanding of typography, hierarchy, composition, spacing, color, and branding
Translate brand guidelines into engaging social-first creative without relying exclusively on pre-built templates
Adapt creative across formats, platforms, and placements while maintaining visual consistency
Create repeatable branded templates and design systems for client accounts
Maintain exceptional attention to detail across spelling, alignment, formatting, image quality, and final creative output
Support paid media strategy across Meta, Google Ads & Analytics (GA4), OpenAI Ads, LinkedIn Ads, YouTube Ads, and related platforms
Support campaign setup, audience targeting, creative testing, optimization, and reporting
Develop and adapt creative specifically for paid media placements
Monitor campaign performance and contribute recommendations based on results
Use organic and paid performance data to inform future creative and strategic decisions
Onboarding and Operations

As a growing boutique agency, this position will also contribute across other areas based on experience, workload, and interest, including:
Client onboarding and project management
Prospect research, client acquisition, and business development support
Proposal and pitch preparation
Influencer marketing and ambassador programs
Sloane Strategy's organic and paid marketing
Supporting and mentoring interns
Improving creative, production, account management, and agency workflows
Developing systems and processes that improve efficiency as the agency scales
What We're Looking For

Approximately 3–7+ years of relevant professional experience in social media, graphic design, digital marketing, agency work, or a related field
Strong graphic design capabilities and a professional portfolio demonstrating design proficiency are required
Portfolio demonstrating social media, design, content, and/or campaign work across multiple brands or industries
Ability to take a client or project from strategy and concept through creative execution and publication
Highly proficient in social-first iPhone content creation; DSLR and/or mirrorless camera experience is a plus
Strong working knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, and other relevant platforms
Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software
Ability to independently create polished, client-ready creative rather than relying solely on templates
Working knowledge of paid social strategy, Meta Ads Manager, Google Ads, and GA4
Knowledge of AI tools within marketing and creative workflows, including Claude and ChatGPT
Familiarity with Meta Business Suite, Hootsuite, Trello, Monday.com, and comparable platforms
Strong understanding of organic social strategy, analytics, platform best practices, and current content trends
Excellent organization, project management, written communication, and attention to detail
Comfortable communicating directly with clients and presenting creative and strategic recommendations
Able to independently manage projects, deadlines, approvals, and competing priorities across multiple accounts
Strong creative instincts and an eye for visual storytelling
Comfortable receiving creative feedback and iterating quickly
Comfortable in a fast-moving small-business environment where responsibilities may evolve
Agency experience is preferred, particularly experience working across multiple clients and industries
Reliable transportation and ability to travel throughout Washington, DC, Maryland, and Northern Virginia
Ability to occasionally accommodate early morning, evening, or weekend shoots
Schedule and Flexibility

This is a full-time, flexible hybrid position requiring approximately two days per week in person, primarily for client work, agency collaboration, and content shoots. Shoot schedules vary based on client needs.
Outside of scheduled shoots, meetings, collaborative work, and time-sensitive responsibilities, work may primarily be completed remotely with significant flexibility. This role is built around communication, accountability, quality of work, and meeting client deadlines rather than a traditional in-office 9-to-5 schedule.
Candidates must be located in or near the Washington, DC metropolitan area, ideally within approximately a 30-minute commute of Georgetown, DC.
Compensation

$50,000–$65,000 annually, based on professional experience, portfolio strength, design and production capabilities, and breadth of digital marketing experience.
Flexible hybrid work environment
Primarily remote work outside of scheduled shoots, collaborative work, and client obligations
10 business days of Paid Time Off
Medical and dental coverage through a standard Blue Cross Blue Shield plan
Discretionary retirement contributions may be offered toward an individual retirement account
Professional development and certification opportunities
Direct collaboration with the founder
Significant autonomy over assigned client accounts
Diverse portfolio of clients and industries
Opportunity to shape internal processes and creative standards
Clear opportunity for increased responsibility and leadership as Sloane Strategy grows
Salary: $60,000–$75,000 annually, based on experience
Work Structure: Flexible Hybrid | Approximately 2 Days/Week In Person
Location: Washington, DC / DMV
Employment Type: Full-Time

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