Social Media & Digital Marketing Strategist (Washington, DC | Hybrid)

About Sloane Strategy
Sloane Strategy is a growing boutique marketing agency specializing in social media strategy and management, content production, paid media, branding, web design, and digital marketing. As an extension of our teams, we immerse ourselves in their vision and goals to build thoughtful, distinctive digital presences that reflect each brand's identity.

The Role
Sloane Strategy is seeking an experienced  Social Media & Digital Marketing Strategist  to run client accounts across organic social media, paid media, and account management while actively contributing to agency growth. We are looking for a well-rounded digital marketer who has demonstrated professional experience managing organic social media across major platforms and executing paid digital campaigns from strategy and setup through optimization, measurement, reporting, and recommendations.

Role Description and Expectations

Organic Social Media Management & Accounts
Manage approximately 5–7 active client accounts at a time across varying industries, platforms, and deliverables
Take ownership of assigned accounts from onboarding through ongoing strategy, execution, reporting, client communication, and account growth
Serve as a day-to-day client contact and manage account needs, approvals, deliverables, and deadlines
Demonstrate strong professional proficiency across major social platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest
Understand the strategic differences between platforms, audiences, content formats, algorithms, publishing practices, and performance metrics
Develop monthly content calendars and determine the appropriate mix of photography, video, graphics, educational, promotional, and community-focused content
Develop original content concepts, series, and campaigns tailored to individual brands
Utilize softwares including: Monday, Trello, CapCut, Canva, Adobe Cloud and related databases
Write and refine captions, social copy, SEO-focused language, scripts, hashtags, and CTAs
Schedule and publish content through Meta Business Suite, YouTube Studio, TikTok Studio, and comparable platforms
Conduct quality-control reviews to ensure accuracy, brand consistency, formatting, and platform optimization
Lead client calls, account check-ins, presentations, and strategy conversations
Develop monthly analytics reporting, interpret performance, identify trends, and translate findings into strategic recommendations
Monitor platform updates, algorithms, emerging formats, trends, and creative best practices
Maintain consistency across each client's visual identity, brand voice, messaging, and overall digital presence

Content Production & Creative
Generate social-first content shoots from concept through execution
Lead approximately 1–2 client content shoots per week throughout the DMV area
Develop shoot concepts, scripts, shot lists, mood boards, creative direction, and production plans
Direct shoots to ensure captured assets align with content strategy, visual identity, and planned deliverables
Edit short-form content including Reels, TikToks, advertisements, and other social-first video
Edit and repurpose client collateral for social, email, web, advertising, and other digital applications

Graphic Design & Visual Social Strategy
Design high-quality, brand-aligned graphics and collateral using Adobe Creative Cloud and Canva
Build visually cohesive and strategically designed social media feeds, considering how individual posts work together as an overall brand presence
Create graphics, carousels, stories, campaign creative, advertisements, presentations, and other digital assets
Generate content on a forward calendar process timeline
Demonstrate a strong understanding of typography, hierarchy, composition, spacing, color, imagery, and branding
Establish visual direction for client social accounts and maintain consistency across photography, graphics, video, typography, and other creative
Maintain exceptional attention to detail across spelling, alignment, formatting, image quality, and final creative output

Paid Media, Analytics & Digital Strategy
Independently execute paid digital campaigns from end to end, including strategy, campaign setup, audience development, creative, launch, monitoring, optimization, reporting, and strategic recommendations
Demonstrate hands-on professional experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, YouTube advertising, GA4, and related advertising and analytics platforms
Build campaigns, ad sets/ad groups, audiences, placements, budgets, objectives, and creative variations based on client goals
Generate paid media ads alongside organic social initiatives
Understand paid social campaign objectives, targeting and retargeting, audience segmentation, creative testing, budget allocation, optimization, and performance measurement
Understand Google Ads campaign fundamentals and how paid search and other Google advertising formats complement organic and paid social strategies
Use GA4 and platform-level analytics to evaluate website traffic, user behavior, conversions, campaign performance, and attribution
Understand conversion tracking, pixels/tags, UTM parameters, and other foundational components of digital campaign measurement
Monitor active campaigns, identify performance issues and opportunities, and make independent optimization decisions
Analyze KPIs including reach, impressions, engagement, CTR, CPC, CPM, conversions, CPA, ROAS, and other relevant performance metrics to inform future creative and strategic decisions
Stay current on changes to advertising platforms and digital advertising trends

Business Development & Agency Growth
As a growing boutique agency, this role will play an active part in both client delivery and the continued growth of Sloane Strategy.
Responsibilities may include:
Actively contribute to new client acquisition and bringing new accounts into the agency
Support client onboarding and transition new accounts into ongoing agency workflows
Contribute to Sloane Strategy's own organic social media, paid marketing, and broader agency growth initiatives
Support and mentor interns

What We're Looking For
Approximately 3–7+ years of relevant professional experience; this is not an entry-level position
Demonstrated experience independently managing multiple social media accounts for brands or clients, preferably across multiple industries
Demonstrated experience developing and executing organic social strategy across major platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Hands-on experience independently executing paid digital campaigns through platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager
Strong understanding of digital analytics and measurement, including GA4 and platform-level reporting
Demonstrated ability to create visually compelling, cohesive social feeds and translate brand guidelines into a distinctive digital presence
Ability to take a client or project from strategy and concept through creative execution, publication, paid amplification, measurement, and optimization
Highly proficient in social-first content creation
Strong professional knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, and other relevant platforms
Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software
Ability to independently create polished, client-ready creative rather than relying solely on templates
Knowledge of AI tools within marketing and creative workflows
Proficient with Meta Business Suite, Hootsuite, Trello, Monday.com, and comparable platforms
Strong understanding of organic social strategy, paid media, analytics, platform best practices, and current content trends
Excellent organization, project management, written communication, and attention to detail
Comfortable communicating directly with clients and presenting creative, organic, paid, and digital recommendations
Comfortable receiving creative feedback and iterating quickly
Comfortable in a fast-moving small-business environment where responsibilities may evolve
Reliable transportation and ability to travel throughout the DMV
Ability to occasionally accommodate early morning, evening, or weekend shoots

Schedule and Flexibility
This is a full-time, flexible hybrid position requiring approximately two days per week in person, primarily for client work, agency collaboration, and content shoots. Shoot schedules vary based on client needs. Outside of scheduled shoots, meetings, collaborative work, and time-sensitive responsibilities, work may primarily be completed remotely with significant flexibility. This role is built around communication, accountability, quality of work, and meeting client deadlines rather than a traditional in-office 9-to-5 schedule.

Candidates must be located in or near the Washington, DC metropolitan area, ideally within approximately a 30-minute commute of Georgetown, DC.

Compensation
$50,000–$60,000 annually , based on professional experience and portfolio strength.

Benefits
Flexible hybrid work environment
10 business days of Paid Time Off
Medical and dental coverage through a standard Blue Cross Blue Shield plan
Discretionary retirement contributions may be offered toward an individual retirement account
Professional development and certification opportunities
Direct collaboration with the founder
Significant autonomy over assigned client accounts
Clear opportunity for increased responsibility and leadership as Sloane Strategy grows

To Apply
A professional portfolio demonstrating experience is required to be considered alongside your resume. If not applicable, please send links to past work.

Please apply via LinkedIn and email  with the subject line:
Social Media & Digital Marketing Strategist Role Application | [Your Name]