Marketing Director

Marketing Director
Location: New Hampshire / Boston area
Reports to: Senior Vice President, Marketing
Status: Full-time, Exempt
Compensation: Base salary starting at $140,000
About Our Client
Our client is a large national insurance agency alliance that gives independent member agencies access to carriers, growth resources, and support.
Job Summary
The Marketing Director is the day-to-day marketing leader for the organization's national alliance business. This role develops and leads an integrated marketing plan that supports member agency growth and engagement, new member recruitment, brand awareness, and adoption of the organization's programs and resources. The Director serves as the primary marketing partner to alliance business leaders, translating priorities into focused campaigns and coordinating delivery through shared Digital, Experience, Creative, Events, and Marketing Operations teams.
This position calls for a strategic marketer who can also move work forward: someone who brings structure to competing priorities, builds strong relationships across the organization, uses performance data to improve results, and keeps communications consistent across members, prospective members, carriers, and other key audiences.
Scope and Working Relationships
The Marketing Director owns the national alliance marketing plan and works within a matrixed marketing organization, partnering closely with the leader of marketing for the organization's owned master agencies and with marketing leaders supporting its other business units. The Director provides national campaigns, messaging, content, and resources that regional teams can use or adapt, while shared functional teams provide specialized execution support.
Key Responsibilities

Develop and lead the annual national marketing strategy, plan, campaign calendar, and budget in alignment with growth, member engagement, and revenue objectives
Serve as the primary marketing partner to alliance leadership, setting priorities, clarifying objectives, and translating business needs into actionable marketing programs
Lead integrated recruiting marketing that supports national and regional new member goals, including audience strategy, campaign development, lead generation, prospect communications, webinars, events, and sales enablement
Lead national member marketing and communications, including editorial planning, newsletters, program launches, educational campaigns, carrier initiatives, and communications that support member growth and retention
Develop campaign briefs and direct work across shared Digital, Experience, Creative, Events, and Marketing Operations resources with clear objectives, audiences, responsibilities, timelines, and success measures
Oversee content strategy across email, web, social media, webinars, presentations, and sales materials, maintaining a consistent, audience-centered brand voice
Provide national campaigns, content, messaging, and tools that master agency marketing teams can adapt for local markets, and gather field input to improve national programs
Collaborate with marketing leaders across other business units on shared audiences, coordinated launches, and cross-business initiatives
Set campaign objectives and performance measures, review results, and recommend changes to improve effectiveness and use of resources
Manage intake and prioritization of marketing requests, balancing planned initiatives with emerging needs and elevating tradeoffs when necessaryl>
Guide development of materials for high-profile initiatives, ensuring accuracy, consistency, approvals, and market readiness
Stay current on independent insurance distribution, competitor activity, member needs, marketing practices, and relevant technology
Represent marketing in cross-functional planning and communicate plans, progress, results, and risks clearly to stakeholders and senior leadership
Manage and develop team members as the department evolves

Experience and Education

Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
8+ years of progressive marketing experience, including leading integrated marketing strategies and complex cross-functional initiatives
Experience serving as a strategic marketing partner to senior business leaders
Experience leading marketing within a matrixed organization and coordinating across specialized teams without relying solely on direct reports
Strong background in B2B marketing, member or customer communications, demand generation, content strategy, and campaign measurement
Experience managing budgets, priorities, agency or freelance resources, and multiple concurrent initiatives
People leadership experience, including coaching, performance management, and team development
Property and casualty insurance or independent insurance distribution experience strongly preferred

Additional Skills and Attributes

Strong strategic judgment about what will have the greatest business impact and what to deprioritize
Excellent written, verbal, presentation, and interpersonal communication skills
Ability to build credibility with executives, sales leaders, field teams, subject-matter experts, and marketing colleagues
Clear, audience-centered approach to messaging, with strong editorial judgment and attention to detail
Comfort using performance data to evaluate campaigns and guide decisions
Working knowledge of CRM, marketing automation, CMS, analytics, social media, and project management platforms; Salesforce and Marketing Cloud experience a plus
Highly organized, accountable, collaborative, and comfortable with ambiguity and organizational change

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