Marketing Manager

Based in California | Goodwood Road Racing Club, USA

Goodwood is building something new in America, and this role gets to define what it sounds and feels like.

GRRC USA is a startup within a legendary brand. We're building the US marketing operation largely from scratch, drawing on Goodwood's UK heritage but shaping a proposition, voice and campaign approach that's genuinely built for an American audience. We need a Marketing Manager who wants to define that positioning, not just run a playbook that already exists.

This is a builder role, not a caretaker role. You'll be joining pre-launch, shaping brand messaging, acquisition strategy and market positioning before membership even opens. Expect ambiguity, shifting priorities, and a small, closely-connected team where everyone mucks in. If you want a fully-formed strategy to execute, this isn't it. If you want to write the strategy, keep reading.

What you'll be doing

Owning the GRRC USA marketing strategy and plan, tied to membership acquisition, retention and event sell-out targets

Shaping the US brand proposition, messaging and market positioning, conveying Goodwood's heritage and premium values in a way that lands authentically with an American audience

Leading integrated campaigns across paid, owned, earned and partner channels, from the Founding Membership launch onward

Owning media planning and buying in the US market, plus content creator and influencer partnerships as an acquisition tool

Running CRM and lifecycle communications with the UK team

Acting as brand guardian for GRRC in the US, protecting brand IP, heritage and reputation at every touchpoint

Managing the PR agency and shaping the US social and PR strategy alongside UK counterparts

Taking strategic ownership of the GRRC USA membership app: setting the vision, tone and KPIs, and managing a Marketing Executive who runs day-to-day community activity

Owning the marketing budget, forecasting spend, and using data to continually optimize performance

What you'll bring

A track record of creating, launching or building something (a brand, a proposition, a campaign approach, a market position), not just executing against someone else's brief

Experience shaping mission-led marketing and messaging that conveys real organisational purpose and values, not just product features

High energy and genuine enthusiasm you can bring to members, colleagues and partners. We want energy-givers, not mood hoovers

The confidence to challenge how things are done, ask why, and push for better

Comfort with ambiguity. Priorities, systems and audiences will shift as we learn what works in the US

Experience running integrated campaigns across paid, owned and earned channels, with budget and media buying experience

Experience managing agencies, external partners and people

Experience in motorsport, automotive or adjacent premium sectors, helpful but not essential

Background in mission-led organisations, high-growth startups, tech or other purpose-driven brands where you've built something from scratch

Experience briefing or shaping a roadmap for an app, platform or digital community product

Experience with CRM/email platforms such as DotDigital

A genuine passion for cars or motorsport: a bonus, not a requirement

Comfort working across international teams and time zones

The details

Based in California, with regular travel to GRRC USA events and a trip to the UK for your Goodwood induction

Some evening and weekend flexibility during events season

Salary up to $145,000

Goodwood is an equal opportunity employer and welcomes applications from all qualified candidates.

If you're commercially sharp, creative, comfortable building from scratch, and bring energy to everything you do, we want to hear from you.

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