Social Media Manager

About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do

Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives

Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities

Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization

Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget

Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels

Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance

Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI

Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities

Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives

Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification

Partner closely with Sr. Team Lead, Brand, Sales, Education and IM teams to ensure social and integrated marketing initiatives support broader business objectives

Manage brand presence at industry events, trade shows overseeing social logistics onsite support & ad hoc responsibilities

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