Marketing Manager

Description
At Sight360, we believe sight is our most important sense. It is a priceless gift that shapes how we experience the world, connect with others, and create lasting memories. That is why we are dedicated to protecting and caring for vision every day.
Job Summary The Marketing Manager functions as the main point of all marketing duties within the business unit. The Marketing Manager will monitor marketing activities that include social media, marketing technologies, and other digital content. Additionally, the marketing manager will be expected to be highly organized and driven to support the company’s marketing goals. This role will require someone who is highly motivated and has skills in digital marketing. Travel between sites may be required.
Essential Functions and Responsibilities: Manage various marketing activities, including photo and video shoots, integrated marketing campaigns, special events, and more.
Develop relationships with third-party vendors to execute these activities, including photographers, videographers, print vendors, marketing agencies, designers, developers and venues.
Maintain a positive image and reputation of the Clear Sight Partners’ portfolio of brands in a variety of media and marketing materials.
Adhere to brand standards and core values in all marketing and communications.
Create and maintain marketing and communication content calendars for various channels, including website, print, email, social and live events.
Send emails using Campaign Monitor email marketing tool.
Oversee digital ad campaigns using Google Adwords, Bing and other digital ad tools in partnership with our digital marketing agency.
Oversee direct mail campaigns and coordinate with print marketing vendor.
Oversee video production efforts and coordinate with partner agency.
Publish approved social media posts to Facebook, LinkedIn and other channels.
Monitor social media sites for comments and reviews, and partner with the site managers to create and post approved responses.
Partner with the Physician Liaison to create content, host events and other community activities, track and qualify leads, and produce a healthy pipeline of new patients.
Prepare lead generation, new patient conversion, campaign ROI and other reports.
Collaborate with patient service representatives in the contact center to support lead generation efforts and patient growth.
Attend weekly meetings and provide ideas for hitting marketing and sales goals.
Provide ongoing support to the COO to complete marketing priorities and meet various departmental goals as required.
Adhere to security, compliance and HIPAA regulations.
Benefits Medical, dental, and vision insurance
Matching 401(k) plan
Paid Time Off
Paid holidays
Employee discount
Certification reimbursement
Career growth opportunities
About Sight360 We’ve assembled highly capable and credentialed multidisciplinary teams across ophthalmology, optometry, and optical retail services to deliver a comprehensive, 360-degree approach to vision care. Through seamless coordination, shared medical records, and a patient-first philosophy, we strive to provide an exceptional experience at every level of care.
Our Mission To care fully for our patients, team members, and partners who are the focus of everything we do.
Our Vision To seamlessly unite ophthalmology, optometry, and optical retail services for the benefit of our patients.
Our Values Treat everyone like family
Listen with purpose
Perform our best
Honor our word
Join our team and help us make a difference in the lives of our patients every day.
Requirements Qualifications Bachelor’s degree in Communication or Business Marketing
Master’s degree in Marketing or related field strongly preferred
2-5 years managing corporate marketing initiatives, preferably for health care
Experience designing with Canva or Adobe Creative Suite a plus
Fundamental knowledge of lead generation tactics, and the sales and marketing funnel
Experience using enterprise level marketing software, including CMS, CRM, email marketing, marketing automation, contact center, reputation management, social media, marketing analytics and/or e-commerce platforms
Skills and Abilities Highly organized and detail-oriented
Highly reliable and follows through on an action plan
Proactive, positive attitude
Excellent verbal, written communication, and presentation skills
Ability to write all types of content, from web pages and blog posts, to brochures and onesheets
Must be proficient in Microsoft Office: Outlook, Word, Excel, PowerPoint
Knowledge of marketing best practices
Knowledge of search engine marketing
Knowledge of digital and content marketing
Knowledge of health care field a plus
Expertise using computers, software, and customer databases
Ability to see both the big picture and the day-to-day details
Ability to analyze data for decision-making, problem-solving and process improvement
Ability to capitalize on data and technology to fulfill organization goal

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