Product Marketing Lead: GTM & Launch Strategy

Cengage Group is seeking a Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will collaborate with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.
You will lead the development of value propositions, personas, and product descriptions, while coordinating with Sales Enablement and Marketing teams for tools, demos, and outbound messaging.

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