Cengage Group seeks a Product Marketing Manager to drive GTM readiness by translating market insights into clear messaging and enablement assets. You will partner with Product Management, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products.
You will analyze market dynamics, develop core value propositions and target personas, and create sales tools and demos.
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Product Marketing Manager: GTM Strategy & Launch Lead
Cengage Group · Boston, MA, USA ·
- Job type:
- Full Time