-experience running ROAS-optimized or revenue-driving campaigns
-Expertise working hands-on-keyboard inside platforms like Meta or Google in the past year
-Managing bids and budgets
-Building out campaigns and ads to a degree where you can effectively quality check builds
-Leveraging measurement and experimentation tools
-managed paid media campaigns optimized toward purchases or revenue (not just traffic or leads)
-Meta Ads or Google Ads
-Paid Search or Paid Social